Stevi B’s Pizza Launches Healthier Options

Serves Up Traditional Pies on Whole Wheat Crust

March 07, 2012 // Franchising.com // ATLANTA  – Stevi B’s Pizza, the industry's only national premium pizza buffet restaurant, today introduces its new whole wheat pizza crust as a part of its commitment to offer healthier options to customers. Having always prided itself on allowing its customers to customize their pizza experience, Stevi B’s Pizza’s system-wide whole wheat product launch enables customers to further customize their experience with an eye toward healthier alternatives.

“For Stevi B’s Pizza, the addition of a healthier whole wheat crust was a natural evolution, building upon not only our commitment to customer customization but also our commitment to providing new healthier options,” said Allyson Smith, chief marketing officer for Stevi B’s Pizza.

The new whole wheat crust has over 50 percent more fiber than the traditional crust, while still providing the premium taste that Stevi B’s Pizza consumers have come to expect. In addition to enjoying all of the Stevi B’s specialty pizzas on whole wheat, customers will also be able to request breadsticks, dessert pizzas, or their own pizza creation on the new whole wheat crust.

“Consumers today are demanding healthier options and Stevi B’s is evolving its menu to meet these demands,” explains Matthew Loney, president and chief executive officer of Stevi B’s Pizza.

Other healthy options at Stevi B’s Pizza include a customizable salad bar offering 17 toppings, a spinach alfredo pizza, a tomato alfredo pizza, and 100 percent real fruit juice.

About Stevi B’s Pizza

Stevi B’s Pizza, the industry's only national "premium" pizza buffet restaurant franchise, was founded in 1996 in Atlanta and is currently owned by Argonne Capital, an Atlanta private equity firm focused on growing restaurant and retail companies into category leaders. Recognized as a Top Ten Franchise Deal by QSR Magazine and ranked in Entrepreneur Magazine’s 2012 Franchise 500, Stevi B’s Pizza is a rapidly-growing brand with a 20 percent annual growth rate and 45 locations throughout the United States. Recognized for serving the highest quality pizzas "made from scratch", Stevi B's is a family friendly, community-driven brand that offers a distinct menu of specialty pizzas such as the Loaded Baked Potato, Chicken Fajita, Cheeseburger and Spinach Alfredo served fresh and at a great value in an atmosphere that is fun for adults and children. Follow Stevi B’s Pizza on twitter at www.twitter.com/stevibs or on Facebook at www.facebook.com/SteviBsPizza. For more information, visit www.SteviBs.com or contact Stevi B’s by e-mail at info@SteviBs.com.

Media Contact:

Allyson Smith
Stevi B’s Pizza
asmith@stevibs.com
678-738-7804

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