Good Times Restaurants Inc. Teams with Room 214 for Social Media

GOLDEN, Colo.--(BUSINESS WIRE)--Good Times Restaurants Inc. (Nasdaq: GTIM) today announced that it has selected Room 214 as its social media agency to develop a social media and digital platform for the company.

Room 214 provides social media and digital marketing solutions for iconic brands. Services include research, strategy, and execution on all aspects of digital marketing campaigns. The Boulder-based agency fosters a high competence culture, consisting of a 30-member team with in-house expertise to fulfill all requirements pertaining to online customer engagement strategies, digital advertising, creative design, video production, blog and mobile site development, marketing dashboard and custom Facebook applications.

President & CEO, Boyd Hoback, commenting on the new relationship said, "After interviewing several agencies that specialize in social media, we selected Room 214 for their strategic approach combined with creative applications, deep analytics and passion for the brands they represent. We are excited to work with their team to develop a long-term platform that enables Good Times to interact with our customers and engage with our true brand loyalists and advocates using the framework that they are the most comfortable with, whether that's Facebook, Twitter, other on-line applications or mobile. Sukle Advertising continues to do a great job for us on all other brand communications and Room 214 will be developing new on-line content as well as curating work developed by Sukle for digital applications."

The Company also reported that it is finalizing its test of a new loyalty program that will be integrated with its social media marketing platform. Hoback added, "Today's consumer expects to be able to manage their participation with a brand as they so choose and our desire is to give them multiple ways to do that and reward them based on those choices. Combining our social media platform with a strong loyalty platform will give us the flexibility to do that in the most creative and meaningful way as possible."

Good Times is a regional chain of quick service restaurants located primarily in Colorado providing a menu of high-quality all-natural hamburgers, 100% breast of chicken sandwiches, fresh frozen custard, fresh-squeezed lemonades and other unique offerings. Good Times currently operates and franchises 43 restaurants.

This press release contains forward looking statements within the meaning of federal securities laws. The words "intend," "may," "believe," "will," "should," "anticipate," "expect," "seek" and similar expressions are intended to identify forward looking statements. These statements involve known and unknown risks, which may cause Good Times' actual results to differ materially from results expressed or implied by the forward looking statements. These risks include such factors as the uncertain nature of current restaurant development plans and the ability to implement those plans, delays in developing and opening new restaurants because of weather, local permitting or other reasons, increased competition, cost increases or shortages in raw food products, and other matters discussed under the "Risk Factors" section of Good Times' Annual Report on Form 10-K for the fiscal year ended September 30, 2011 filed with the SEC. Although Good Times may from time to time voluntarily update its forward looking statements, it disclaims any commitment to do so except as required by securities laws.


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