If You Want "More March," Buffalo Wild Wings is the Place to Be

Hot wings, cold beer and hoops action take center court this month.

MINNEAPOLIS--(BUSINESS WIRE)--Who doesn’t want more March? Buffalo Wild Wings® is willing to bet that its Guests would give up another month to get more of the exiting atmosphere of the March basketball tournaments in its restaurants. The company poses that question in its new multi-platform ad campaign during a month that is one of its busiest times of the year.

“We know that the college tournaments are a favorite time for our Guests too. Our new campaign captures their passion for the competition and the energy that’s associated with March.”

In fact, during the 2011 college tournaments, basketball fans at Buffalo Wild Wings ate more than 63 million traditional and boneless wings. With dozens of big screen HDTVs, award-winning wings and signature sauces, Buffalo Wild Wings has become a destination for sports fans. This year, the campaign and promotion highlight the lively atmosphere that makes Buffalo Wild Wings the place to get more college basketball action.

“We love this time of year,” said Kathy Benning, Buffalo Wild Wings executive vice president, marketing and brand development. “We know that the college tournaments are a favorite time for our Guests too. Our new campaign captures their passion for the competition and the energy that’s associated with March.”

The advertising campaign is centered on what college basketball fans would do for “More March,” with each of three 30-second spots asking Buffalo Wild Wings Guests which month they would give up in return for more tournament time. The answers – played out as unfortunate memories – provide the varied reasons fans would sacrifice another month of the year to get “More March” at Buffalo Wild Wings. The fully integrated campaign includes television and radio, developed by Fallon Minneapolis, digital and social media, a text-to-win promotion and a new Buffalo Wild Wings app to pledge devotion to a favorite team. Fans can view the ads and create a personal, customized “More March” video at www.moremarch.com.

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings Grill & Bar® restaurants featuring a variety of boldly flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings’ menu specializes in 18 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently more than 825 Buffalo Wild Wings locations across 47 states in the United States, as well as in Canada.

To stay up-to-date on all the latest events and offers for sports fans and wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter and visit www.BuffaloWildWings.com.


For Buffalo Wild Wings, Inc.
Angie Andresen, 612-573-3161



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