March 12, 2012 // Franchising.com // PARSIPPANY, N.J. - Realogy Corporation, a leading provider of real estate and relocation services, today announced that its proprietary LeadRouterSM online lead management system had a 40% year-over-year increase in the volume of leads delivered directly to brokers and sales associates affiliated with its residential real estate franchise brands – Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, ERA®, Sotheby’s International Realty® – including offices owned by its brokerage subsidiary, NRT LLC. In 2011, LeadRouter delivered 1.4 million leads in 2011, up from 1 million in 2010.
"The dramatic success of our LeadRouter system in 2011 speaks volumes not only about the effectiveness of the underlying technology, it clearly validates the comprehensive Web marketing strategies employed by our world-class brands," said Alex Perriello, president and CEO of the Realogy Franchise Group. "With approximately 90% of home buyers initiating their property search on the Web today, LeadRouter is the right product at the right time for our affiliated brokers and agents."
LeadRouter was first launched in 2004 as the first Web-based product of its kind and is still available only to Realogy-affiliated brokers and agents. LeadRouter captures leads from both homebuyers and sellers and forwards them instantly as both voice and text messages to agents' mobile devices, enabling them to respond to consumers within minutes of receiving the request. The LeadRouter platform distributes leads from more than 20,000 offline and online sources, including Realogy's brand Websites and listing distribution partners as well as phone inquiries and walk-ins. LeadRouter is unique in the way that its intelligent routing and customizable business rules enable brokers to manage all of their incoming leads through a single, integrated platform according to their individual management preferences.
Realogy affiliated brokers across the country continue to rave about LeadRouter's business impact:
"LeadRouter is a huge differentiator for our company. Before we joined Better Homes and Gardens we searched everywhere and there is nothing like it in the industry. Response time is the most important factor in converting leads and it is a huge advantage that LeadRouter connects our leads with our agents immediately. Our sellers love it, and we consider it vital to our success."
Matt Rand, Managing Partner
Better Homes and Gardens Real Estate Rand Realty
Greater Hudson Valley, New York
"We have incorporated LeadRouter into every listing presentation. Sellers are impressed by the technology and have the peace of mind knowing that every buyer lead for their property will be responded to appropriately."
Kathy Opperman, Broker/Owner
Century 21 Alliance
Greater Philadelphia, Pennsylvania
"LeadRouter is an amazing tool. I now know exactly where all my company leads are coming from and which lead sources generate the best conversion rates."
Eric Johnson, Broker/Owner
Coldwell Banker Northwest Group
"In addition to being a great lead management tool, LeadRouter has also been a valuable recruiting tool for my company. Agents are really impressed when they see LeadRouter in action and what the technology can do for their business."
David Moody, Broker/Owner
Metro Atlanta, Georgia
"With almost 90% of home-buyers beginning their property search online, it is important that leads reach a knowledgeable sales agent quickly and efficiently. We have found LeadRouter to be an excellent tool in accomplishing this for us, while also giving us the opportunity to see which lead sources are most effective for us."
Patricia Petersen, President and CEO
Daniel Gale Sotheby's International Realty
Long Island, New York
Realogy recently launched updates to its LeadRouter platform in January 2012 with enhanced mobile versions of the product, optimization for iPad®, vastly improved usability, faster lead routing and improved tracking and follow-up of long-term leads. In addition, Realogy brand franchisees' now have a broader array of technical tools to track conversion rate and marketing return-on-investment based on lead source, marketing campaign and customer type, allowing them to continuously fine-tune their business decisions related to marketing expenditures in real time.
Realogy Corporation, a global provider of real estate and relocation services, has a diversified business model that includes real estate franchising, brokerage, relocation and title services. Realogy's brands and business units include Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, The Corcoran Group®, ERA®, Sotheby's International Realty®, NRT LLC, Cartus and Title Resource Group. Collectively, Realogy's franchise system members operate approximately 14,000 offices with 245,800 sales associates doing business in 101 countries and territories around the world. Realogy is owned by affiliates of Apollo Management, L.P., a subsidiary of Apollo Global Management, LLC, a leading global alternative asset manager.