Lenny's Sub Shop Gets New Owners
March 14, 2012 // Franchising.com // Two College Station natives have returned home to take over something they love: the local Lenny's Sub Shop franchise.
Cody and Tracy Maxwell moved to Bryan about a month ago from Waco, bringing with them another business they've created, Capitol Ranch Real Estate, and their 6-year-old son and 9-month-old daughter. Since purchasing the sub shop, the entrepreneurial team has divided its time between working at their Lenny's in the North Park Plaza shopping center and spreading the word about its delicacies.
The Maxwells said their goal is to present a great community service, increase marketing, continue to present quality customer service and satisfy cravings with authentic subs, sliced and made to order.
"The people that come in say the service is great now," Tracy Maxwell said.
"We found that the people who know about Lenny's love the food and love to come in," Cody Maxwell said. "But a lot of people we've spoken with aren't aware of the location and the brand. We're here to change that."
CEO George Alvord said the company is confident the couple will build and expand the Lenny's brand presence in the Bryan and College Station market.
Cody Maxwell said he and his wife will continue running their real estate business, but that the eatery would be the priority. Maxwell, a 1999 graduate of Texas A&M University, said they were working in Waco when a recent trip took them through Bryan.
Maxwell, who has eaten at more than 30 Lenny's locations, said he and his wife look up, and stop at, every Lenny's when they travel. The visit to the Bryan location was where they learned that location was in need of owners.
"It just fell into our laps," said Tracy Maxwell, who previously worked seven years as a veterinary technician for the Texas A&M University Large Animal Clinic.
Cody Maxwell said he thinks what people appreciate about the eatery is the uniqueness of the product and the old-style deli type service of slicing the meat and cheese for the sandwiches in front of guests.
Or, he added, it could just be the authentic, hot, made-to-order Philly Cheesesteaks.
Lenny's Public Relations
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