March 20, 2012 // Franchising.com // PHILADELPHIA – LA Boxing®, the world’s largest boxing, kickboxing and mixed martial arts (MMA) fitness franchise, announced yesterday that it has signed a franchise agreement with local entrepreneur Mike Durso and his business partners to open Pennsylvania’s first LA Boxing gym in Philadelphia. Planned to open in fall 2012, the new LA Boxing will be the first of more than 10 locations the company plans to open in the market within the next 18 to 24 months.
“LA Boxing is the perfect fit for our lifestyle and professional goals,” said Durso. “We’ve been huge fans of boxing for years and were looking for a way to turn our passion into a business. After looking into the LA Boxing franchise opportunity, the decision to open our own gym was a no brainer. LA Boxing gives us the opportunity to pursue what we love, with the resources and guidance we need to help us reach our goals.”
Local resident and technology executive, Durso and his partners were looking for a way to turn their hobby into a business without sacrificing their professional careers. Since the LA Boxing business model does not require the owner to be on site full-time, the franchise opportunity allows them the ability to maintain full employment outside the gym.
“We’re looking to grow throughout Philadelphia with franchisees like Mike who are business savvy and fitness-minded,” said Philip Jacobs, LA Boxing Director of Franchise Development, adding that there is a high demand throughout the market for alternatives to large, impersonal fitness centers. “We have found that local consumers are increasingly interested in fitness concepts like LA Boxing that offer an unconventional way to stay in shape and break from their typical routine.”
LA Boxing focuses on fun, efficient and effective group boxing workouts and intense one-on-one personal training in a clean, welcoming and friendly environment, taught by instructors with actual fighting experience. Unlike individual workouts at most gyms, LA Boxing’s group classes are filled with a mix of all fitness levels and, although intense in nature, members are encouraged to workout at their own pace. While gaining intangible growth in self-confidence and determination, members have the ability to burn up to 1,000 calories in hour-long classes.
The bright colors, clean environment, and well-organized layout break down the conventional image of a boxing gym. Each LA Boxing is outfitted with a designated area for rows of heavy punching bags, speed bags, a boxing ring, an MMA area, and cardio and strength equipment. LA Boxing has thoroughly researched and tested all components of its concept—location and layout, equipment mix, marketing plans, staff responsibilities, and class schedules, among others.
With nearly 75 locations open nationwide and another 50 in the development pipeline, expansion throughout Philadelphia is part of the company’s strategic franchise expansion plan which calls for more than 220 locations to open nationwide by 2015. The gyms will be concentrated in most major U.S. cities including Brooklyn, Chicago, Philadelphia, Phoenix, and Seattle, among others.
For more information on LA Boxing or franchise opportunities, visit http://laboxing.com/franchising/ or contact Philip Jacobs at: (714) 668-0911 or firstname.lastname@example.org.
LA Boxing® is the world’s largest boxing, kickboxing and mixed martial arts fitness franchise with nearly 75 locations open nationwide and another 50 in various stages of development. The LA Boxing Workout™—aimed at suburban men, women, and children—which burns 800-1,000 calories per hour, is taught by professionally-trained boxers, kickboxers and mixed martial arts fighters. For more information about LA Boxing, visit http://laboxing.com/.