Gametruck's Patented Concept Weeds Out Imitators
March 23, 2012 // Franchising.com // (Tempe, Ariz.)--Just four months since GameTruck was issued a patent for its unique mobile video game theater concept, GameTruck has caused several imitators of the mobile gaming system idea to either sell their assets to GameTruck or agree not to infringe on GameTruck's patent. Serious about protecting its intellectual property, GameTruck communicated news of the patent to several mobile video game companies following the issuance of its patent by the U.S. Patent and Trademark Office in fall 2011. GameTruck is the original and longest-running mobile video game theater concept in the country.
While several mobile gaming companies, including mobilevideogamingparties.com, closed their businesses in lieu of violating the patent, an infringement lawsuit was filed against Mobile Game Cave (MGC) for infringing on GameTruck's "Method of Entertaining Using a Mobile Entertainment Environment," which protects its unique way of entertaining people in its mobile video gaming theater. Following the filing of the suit, MGC entered into a settlement agreement and sold their trailer to GameTruck.
"We're proud that GameTruck's unique interactive mobile entertainment systems are patented by the U.S. government," said Scott Novis, founder and CEO of GameTruck. "We're passionate about maintaining our brand standards and ensuring the quality and image of GameTruck as the real innovator and creator of the concept."
GameTruck is the original and longest-running mobile video game theater concept in the country, bringing ultimate video game parties almost anywhere via self-powered, climate-controlled GameTruck trailers outfitted with as many as eight flat-screen HDTV's, enhanced sound systems and dozens of the latest multiplayer games. GameTruck brings the excitement of interactive entertainment to private parties, educational and fundraising events, corporate events and public events across the country.
GameTruck offers a premier party experience for both children and adults in an interactive, multiplayer environment that accommodates 16 or more players. Self-powered, climate-controlled GameTruck trailers are outfitted with comfortable seating, four to as many as eight flat-screen HDTVs, enhanced sound systems, more than three dozen of the latest multiplayer video games and all the major video game consoles (XBOX360®, Nintendo Wii™ and Playstation®3). A GameCoach manages each event, promoting fair, interactive play. Since it was founded in 2006, GameTruck has grown to 60 franchisees operating 80 GameTruck rigs in 150 territories across 23 states and Lagos, Nigeria. Expansion is underway in Canada and Trinidad and GameTruck expects to add 30 new franchisees and 60 new territories in 2012 alone, with long-range projections for 200 to 250 units covering the U.S. and Canada. GameTruck is the owner of U.S. Pat. No. 8,029,368 issued October 4, 2011.
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