Gametruck's Patented Concept Weeds Out Imitators

March 23, 2012 // Franchising.com // (Tempe, Ariz.)--Just four months since GameTruck was issued a patent for its unique mobile video game theater concept, GameTruck has caused several imitators of the mobile gaming system idea to either sell their assets to GameTruck or agree not to infringe on GameTruck's patent. Serious about protecting its intellectual property, GameTruck communicated news of the patent to several mobile video game companies following the issuance of its patent by the U.S. Patent and Trademark Office in fall 2011. GameTruck is the original and longest-running mobile video game theater concept in the country.

While several mobile gaming companies, including mobilevideogamingparties.com, closed their businesses in lieu of violating the patent, an infringement lawsuit was filed against Mobile Game Cave (MGC) for infringing on GameTruck's "Method of Entertaining Using a Mobile Entertainment Environment," which protects its unique way of entertaining people in its mobile video gaming theater. Following the filing of the suit, MGC entered into a settlement agreement and sold their trailer to GameTruck.

"We're proud that GameTruck's unique interactive mobile entertainment systems are patented by the U.S. government," said Scott Novis, founder and CEO of GameTruck. "We're passionate about maintaining our brand standards and ensuring the quality and image of GameTruck as the real innovator and creator of the concept."

GameTruck is the original and longest-running mobile video game theater concept in the country, bringing ultimate video game parties almost anywhere via self-powered, climate-controlled GameTruck trailers outfitted with as many as eight flat-screen HDTV's, enhanced sound systems and dozens of the latest multiplayer games. GameTruck brings the excitement of interactive entertainment to private parties, educational and fundraising events, corporate events and public events across the country.

About GameTruck

GameTruck offers a premier party experience for both children and adults in an interactive, multiplayer environment that accommodates 16 or more players. Self-powered, climate-controlled GameTruck trailers are outfitted with comfortable seating, four to as many as eight flat-screen HDTVs, enhanced sound systems, more than three dozen of the latest multiplayer video games and all the major video game consoles (XBOX360®, Nintendo Wii™ and Playstation®3). A GameCoach manages each event, promoting fair, interactive play. Since it was founded in 2006, GameTruck has grown to 60 franchisees operating 80 GameTruck rigs in 150 territories across 23 states and Lagos, Nigeria. Expansion is underway in Canada and Trinidad and GameTruck expects to add 30 new franchisees and 60 new territories in 2012 alone, with long-range projections for 200 to 250 units covering the U.S. and Canada. GameTruck is the owner of U.S. Pat. No. 8,029,368 issued October 4, 2011.

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Potential franchisees are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, the ability to obtain franchisees in anticipated locations, financial investment by anticipated franchisees, business performance by anticipated franchisees, U.S. and international regulatory compliance, and shareholder approval for anticipated actions.

The company's franchisees are independent third parties that the company does not control. Numerous factors beyond the control of the company and its franchisees may affect the opening of new franchises and the performance of new and existing franchises.

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