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Valley's Award Winning Ninth Smashburger Sizzles into Tempe Marketplace

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"Better Burger" Restaurant heats up a new location in Phoenix on April 11

Phoenix, Ariz. (PRWEB) April 04, 2012 - Smashburger, the nation’s fastest growing “better burger” restaurant and Phoenix’s Best Burger, as voted by the readers of Phoenix New Times and Arizona Foothills Magazine, is set to open its newest Valley location on Wednesday, April 11 at 21001 N Tatum Blvd at the Desert Ridge Marketplace in Phoenix. Smashburger brings its juicy burgers that are smashed fresh, served delicious, along with its Haagen-Dazs ® shakes, tempting sides and regional menu items crafted to please local’s palates, to north Phoenix. This is the ninth of thirty Phoenix-area Smashburgers that local franchisee SunWest Burgers, Smashburger’s 2011 Franchisee of the Year, is slated to open over the next five years.

Each Phoenix Smashburger will feature a regional menu created with regional flavors and tastes in mind. The Phoenix menu includes the signature Arizona Smashburger, which is a 100-percent Certified Angus Beef burger, topped with habanero cheese, guacamole, lettuce, tomato, onion, chipotle mayo and fresh jalapenos on a chipotle bun. Phoenicians can also enjoy the Arizona Devil Dog topped with habanero cheese, guacamole, fresh jalapenos, spicy chipotle sauce and tomatoes on a lightly toasted poppy seed bun as well as the Arizona Cobb Salad featuring diced chicken breast, cheddar cheese, tomatoes, red onions, crisp romaine and iceberg lettuce, with spicy chipotle sauce and topped with guacamole and fresh jalapenos.

“We developed the Phoenix menu to reflect the fresh and fiery flavors of the region,” says Smashburger Founder & Chief Concept Officer Tom Ryan. “Guests will be excited about the unique burgers, chicken sandwiches and salads we’ve created, and we look forward to continuing to bring these items to new parts of the Valley.”

Recently named “America’s Most Promising Company” by Forbes Magazine (11/30/11), at Smashburger, the secret is in the smash. It starts with 100-percent—fresh, never frozen—Certified Angus Beef and is smashed on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the delicious burgers are served on a toasted artisan bun and topped with a selection of the freshest produce, real cheeses, and highest-quality condiments.

Smashburger’s signature recipes and create your own burgers are smashed fresh, served delicious every time. But Smashburger is more than just burgers. Customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, fried pickles, Haystack Onions, and Veggie Frites (flash-fried and seasoned asparagus spears, carrot sticks and green beans). The restaurant will also serve a selection of beverages including hand-spun Häagen-Dazs shake and IBC® root-beer floats in frosted mugs.

"Smashburger is already a smash hit with burger-lovers in our eight other Phoenix locations," says David Prokupek, Chairman & CEO of Smashburger. "We’re looking forward to bringing our selection of $5 burgers and other tasty menu items to Desert Ridge."

“We couldn’t be more excited to bring our ninth location to the Valley,” says Kurt Riske, Brand Manager for SunWest Burgers. “Desert Ridge Marketplace has a lot of energy and it is going to be a great fit for Smashburger.”

About Smashburger

Smashburger, the country’s fastest growing, fast casual “better burger” restaurant, is a fresh approach to burgers and restaurants as a whole. Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are “smashed”, seared and seasoned on the grill to juicy perfection for every individual order. Guests can create their own burger masterpiece or enjoy one Smashburger’s innovative signature recipes-- including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared salads, handspun Häagen-Daz® shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 152 restaurants nationwide. With the commitment from its franchise partners to build 463 units, Smashburger is on target to have 500 plus stores in the next few years. Smashburger was also named to the 2011 Inc. 500 list and is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award. To learn more, visit http://www.smashburger.com.

About Consumer Capital Partners

Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit http://www.consumercp.com.

About SunWest Restaurant Concepts, Inc.

A subsidiary of Phoenix-based SunWest Restaurant Concepts, SunWest Burgers LLC principals--David Doty, Chuck Riske and Robin Yoshimura-- collectively bring over 40 years of restaurant industry experience to Smashburger. Early 2009, they signed a 30-unit development agreement with Smashburger to develop units in Maricopa County over the next five years. They are a Founding Club franchisee member and part owner in the overall company developing the Smashburger brand. SunWest recently received the "2011 Franchisee of the Year" award from Smashburger for their outstanding performance in the Phoenix market, after previously earning this award for 2010. SunWest also operates 5 Jerry’s Restaurants and 6 Black Bear Diners in Arizona, Nevada and Oklahoma.

Contact:

Christina Calhoun
Table 12 Marketing
www.table12marketing.com
(602) 690-8180

 

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