Home Instead Senior Care Network Announces No. 1 Franchisee Satisfaction Ranking

2012 Guide Lists Senior Care Among the Most Popular Franchise Models

Omaha, Nebraska (PRWEB) April 09, 2012 - For the second consecutive year, the Home Instead Senior Care® network was listed No. 1 overall in franchisee satisfaction among all categories, as announced by Franchise Business Review in mid-February. In a report released March 15, Franchise Business Review explains that senior care – a lower investment franchise – remains among the most popular trends and concepts in 2012. The needs of a growing population of older adults testify to the popularity of an industry that is garnering top reviews from franchisees as well, according to President and Chief Operating Officer (COO) Jeff Huber of Home Instead, Inc., franchisor of the Home Instead Senior Care network.

The Franchise Business Review announcement March 15, which lists senior care among the most popular franchising trends in 2012, comes on the heels of an earlier announcement that the Home Instead Senior Care network has again taken home the top honor among all categories for franchisee satisfaction.

Franchise Business Review bestows the Top Franchise awards annually to franchisors with the highest overall franchisee satisfaction, according to an annual survey of franchisees. The 2012 award is based on a survey of more than 22,000 franchisees representing more than 300 franchise brands.

The announcement of the 2012 Top Franchises was made recently by Franchise Business Review at the International Franchise Association conference in Orlando. This is the second time that the Home Instead Senior Care network, which has been ranked No. 1 in the senior care category for the past six years, has taken home the top honor overall among all categories. The network also was ranked number one in the large franchise systems category for the second time.

The Franchise Business Review survey includes 33 benchmark questions, relating to the franchisee’s experience and satisfaction as well as market area, business lifestyle and other demographic characteristics. Franchise Business Review contacts each franchisee individually with an average franchisee participation rate of 70 percent.

In commenting about the No. 1 ranking, President and Chief Operating Officer (COO) Jeff Huber of Home Instead, Inc., franchisor of the Home Instead Senior Care network, said: “We are proud to serve older adults throughout the world, whose needs have helped drive growth in the senior care industry. The partnership that we have with our franchisees has made the Home Instead network a leader not only in the senior in-home care business, but the franchise industry as a whole,” he noted.

In the March 15 report, Franchise Business Review explains the history of its research, which began in 2005. “Franchise Business Review sets out to identify the top brands in all of franchising based on our annual survey of franchisees. Originally dubbed the ‘FBR50’ because it included only 50 companies, the list has grown to include more than 150 companies spread out across three categories (small, medium, and large franchise businesses). In addition to providing the basis for the awards program, the annual survey supplies a considerable amount of data, as well as a unique view of franchising from the inside.”

The 2012 report explores what concepts and franchise models are most popular in 2012, what’s involved from an investment and financing standpoint, what skills and attributes contribute to a franchisee’s success, and how franchisee satisfaction has fared in the past year.

“Senior care and lower investment concepts (those requiring an average initial investment of under $100K) continue to be popular in 2012 as they have in past years and therefore represent a significant portion of our list.”

Huber said that the growing aging demographic will continue to make senior care a popular and viable business alternative. “With baby boomers aging in record numbers, we realize that the need for senior care services will continue for many years. And we know that the best way to continue to meet those needs is through the development of a strong Home Instead franchise network.”

About Home Instead Senior Care®

Founded in 1994 in Omaha by Lori and Paul Hogan, the Home Instead Senior Care® network is the world's largest provider of non-medical in-home care services for seniors, with more than 950 independently owned and operated franchises providing in excess of 45 million hours of care throughout the United States, Canada, Japan, Portugal, Australia, New Zealand, Ireland, the United Kingdom, Taiwan, Switzerland, Germany, South Korea, Finland, Austria, Italy, Puerto Rico and the Netherlands. Local Home Instead Senior Care offices employ more than 65,000 CAREGiversSM worldwide who provide basic support services – assistance with activities of daily living (ADLs), personal care, medication reminders, meal preparation, light housekeeping, errands, incidental transportation and shopping – which enable seniors to live safely and comfortably in their own homes for as long as possible. In addition, CAREGivers are trained in the network’s groundbreaking Alzheimer’s Disease or Other Dementias CARE: Changing Aging Through Research and EducationSM Program to work with seniors who suffer from these conditions. This world class curriculum also is available free to family caregivers online or through local Home Instead Senior Care offices. At Home Instead Senior Care, it’s relationship before task, while continuing to provide superior quality service that enhances the lives of seniors everywhere.

Home Instead on Facebook: http://www.facebook.com/homeinsteadinc

Home Instead Linkedin: http://www.linkedin.com/company/home-instead-senior-care

Home Instead Twitter: https://twitter.com/#!/homeinstead

Home Instead YouTube: http://www.youtube.com/homeinsteadinc

About Franchise Business Review

Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm’s services include commissioned franchise research projects, as well as industry-wide studies of franchisee satisfaction. Franchise Business Review is headquartered in Portsmouth, NH, and can be reached at (603) 433-2270.

Visit the FBR Top Franchise Opportunities listing at FBR50.com for more information about the Franchisee Satisfaction Awards, and view the Home Instead Senior Care network’s online franchise opportunities brochure to learn more about the senior care business.


Greg Skolaut
Home Instead Senior Care, Network




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