April 11, 2012 // Franchising.com // MINNEAPOLIS – Consumers looking to quench their thirst with more inspired beverages now have a new option, thanks to a line of iced tea drinks from Dunn Brothers. The new Shaken TEAlixir™ line – which includes strawberry basil, marionberry rosemary, ginger and white peach coconut flavors – offers a refreshing taste of summer and adds tea mixology to the national coffee company’s iced beverage menu.
“Consumers are moving away from soda and toward healthier alternatives, including tea. In fact, tea sales have been rising three to five percent annually in recent years, according to the Tea Association,” says Kim Plahn, president and chief financial officer, Dunn Brothers. “We wanted to create something truly unique that reflected our passion for flavor and the artisan values that set us apart as the Bold Standard for quality. Inspired by current trends in mixology, Shaken TEAlixirs blend our signature iced tea with complex flavors and showmanship to raise the refreshment bar for tea drinkers everywhere.”
Baristas use a special blender bottle to infuse freshly brewed iced tea with a unique TEAlixir flavor option, and then pour the slightly frothy concoction over ice. A splash of soda water adds a refreshing final touch.
Just in time for warmer weather, Shaken TEAlixirs are currently available at select Dunn Brothers locations and will be available at all locations in mid-April. The beverage’s release also coincides with the coffee company’s 25th year in business.
Founded in 1987, Dunn Brothers has successfully proven to its customers and competitors that, even in the crowded coffee category, great-tasting coffee that is carefully brewed from hand-selected, freshly roasted beans boldly stands out in a class of its own. This Minneapolis-based, award-winning coffee company was founded on the principle that premium coffee customers deserve coffee that adheres to higher standards of quality every step of the way, from cultivation to cup. From sustainable, ethical sourcing practices to daily, on-site roasting, artisan hand-made premium beverages and community-connected local ownership - Dunn Brothers takes every possible measure to ensure quality coffee experiences at each of its nearly 85 retail locations across the country. For more information, visit www.dunnbros.com