WSI Max Social Makes KOKI-TV the Go-To Station during Recent Storms

WSI Max Social Makes KOKI-TV the Go-To Station during Recent Storms

New weather app gives Tulsa-based broadcaster fast, easy access to user-generated content.

Andover, MA (PRWEB) April 11, 2012 - WSI (Weather Services International) today announced that Fox23/KOKI-TV’s use of WSI Max Social during regional March storms and flooding enabled the station to create broadcasts that incorporated immediate, interactive content from viewers during the weather emergency.

To learn more about Max Social, come to the WSI Booth #SL6313, South Hall Lower, at the 2012 NAB Show, Las Vegas Convention Center, Las Vegas, April 16-19.

“WSI Max Social is fantastic. I love it,” said Andrew Kozak, Fox23 Meteorologist. “The combination of its great functionality and easy, interactive usability makes for exceptional output and the best quality weather pictures. It just takes a few clicks to incorporate user-generated pictures or multimedia into a broadcast. It’s also extremely user friendly. A broadcast meteorologist can become a Max Social expert very quickly. During the recent severe weather, we were able to use Max Social to develop graphic-map-display-info on-the-fly in a matter of minutes.”

With a target of accelerating the growth of their social media audience, broadcasters are using Max Social as a quick and easy way to send information to and receive information from their online followers. Max Social, developed in collaboration with SocialNewsDesk, is a new, secure, interactive weather application enabling broadcast meteorologists to send forecasts and receive user-generated content quickly via Facebook and Twitter. Max Social allows station meteorologists and viewers to exchange information, pictures and videos through social networking. It is the only social media solution designed specifically to help newsrooms monetize social media and increase engagement with their viewers.

“Max Social takes a station’s weather franchise to the next level. It enabled Fox23’s on-air weather team to connect directly and continuously with its audience, especially during the recent tornado and storm events, when the quick sharing of information was so important,” said Bill Dow, Vice President and General Manager, WSI Media Division.

WSI’s Max Social is a new addition to TruVu Max, WSI’s comprehensive weather presentation platform for broadcasters. It works on three levels. First, it quickly and easily enables broadcast meteorologists to upload and post important weather updates to Twitter and Facebook. Second, it allows a station’s meteorologists instant access to pictures, reports, comments and videos that their Twitter followers and Facebook fans have posted about a current weather event. Finally, it enables the weather team to send this compelling user-generated content back to the station’s Web site, Facebook pages and Twitter account, as well as incorporate it into their on-air weathercasts.

SocialNewsDesk Solution from WSI

With the goal of driving more socially engaged fans and followers to stations, WSI will be reselling the SocialNewsDesk product. The newsroom solution will enable the entire news team to carry out the station’s social media strategy by being first to social channels with breaking news, increasing engagement, pushing more viewers to the broadcast and sending more traffic to the web, while also providing new sales opportunities.

SocialNewsDesk’s easy-to-use dashboard is built with the needs of a newsroom in mind. It allows everyone in the newsroom to work together to publish content to multiple social accounts, respond to comments and monitor which posts are generating the most activity, all through a single-screen view. Also, the unique SocialNewsDesk Facebook application give newsrooms a way to stand out, build fans and drive traffic to the broadcast and web.

“The only social media solution designed by news people, for news people, SocialNewsDesk is the engine that also drives Max Social,” said Kim Wilson, Founder of SocialNewsDesk. “With unique templates that make it easy for everyone in the newsroom to produce highly consumable content, SocialNewsDesk provides a quick, easy route to drive TV and Web traffic, as well as an additional advertising platform to monetize the broadcasting franchise.”

About WSI Corporation

WSI is the most trusted source of weather information across the globe. WSI is recognized as the world's leading source of professional on-air weather systems and forecasting tools for television. More of America’s leading broadcasting and cable companies choose WSI than any other weather provider. WSI is a member of The Weather Channel Companies and is headquartered in Andover, Massachusetts with offices in Birmingham, England. The Weather Channel Companies are owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, please visit

About Social News Desk

SocialNewsDesk is the only social media solution built specifically for newsrooms. Its specialized interface gives news teams a simple way to cultivate content and interact with fans and followers through one centralized system. Built with the needs of a newsroom in mind, SocialNewsDesk provides stations with the tools they need to leverage social media in driving ratings and page views. And sales teams use SocialNewsDesk to sell social media sponsorships in a brand-new, content-rich way that exceeds advertisers’ expectations. For more information, please visit


Linda Maynard
Weather Services International

Barbara Rudolph
Rudolph Communications, LLC




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