Jamba, Inc. Announces Acceleration of Consumer Products Growth Platform To Expand Distribution of Jamba All-Natural Energy Drinks

Jamba, Inc. Announces Acceleration of Consumer Products Growth Platform To Expand Distribution of Jamba All-Natural Energy Drinks With Acquisition of Intellectual Property from Nestle

EMERYVILLE, Calif., Apr 19, 2012 (BUSINESS WIRE) --Jamba, Inc. (NASDAQ:JMBA) announced it plans to expand the distribution and retail outlets of Jamba All-Natural Energy Drinks beyond the current Northeastern market as part of its strategic goal to accelerate its consumer products platform. Jamba-branded products for at-home enjoyment are currently available in over 30,000 retail outlets across the nation and in Jamba locations. Jamba is finalizing an agreement with Nestle to acquire the product formulation and intellectual property for the Jamba All-Natural Energy Drink. The deal is expected to close by June 20, 2012.

Jamba collaborated with Nestle USA in launching three flavors of Jamba All-Natural Energy Drinks--strawberry banana, crisp apple and pomegranate blueberry--in the Northeast last year to strong acceptance by both retailers and consumers.

"The Nestle team has done an excellent job in creating excitement and acceptance for the All-Natural Energy Drink line. We will build on that strength and apply innovative approaches to the new growth phase ahead," said James D. White, chairman, president and CEO of Jamba, Inc. "A couple of significant retailers with national presence plan to carry the Jamba All-Natural Energy Drink this year and we plan to continue this growth."

"We've previously used only licensing agreements for our consumer packaged goods (CPG) products. As we enter into the new phase of our approach to CPG, we'll explore joint venture, co-pack agreements and other sales and distribution arrangements to provide us with increased control of our CPG products and enhanced returns," concluded Mr. White.

Jamba(R) All-Natural Energy Drinks will continue to be available in three great-tasting, fruit flavors: strawberry banana, crisp apple, and pomegranate blueberry. The energy drink beverages contain no artificial preservatives, flavors, or colors, 0g of trans fat, and no high fructose corn syrup. Additionally, each 8.4 ounce can contains 70% real fruit juice, 80mg of caffeine derived from natural sources, is fat free and 90 calories per serving.

Terms of the transaction were not disclosed.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of the Company's management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including the statements made under the caption "Outlook for 2012" and any other estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward- looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to factors discussed under the section entitled "Risk Factors" in the Company's reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond the Company's control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company which owns and franchises, on a global basis, Jamba Juice stores through its wholly-owned subsidiary, Jamba Juice Company. Founded in 1990, Jamba Juice Company is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices, hot coffee and teas, slow cooked hot oatmeal made with organic steel cut oats, Fit'n Fruitful(TM) smoothies with Weight Burner Boost(TM), fruit and veggie smoothies, Whirl'ns(TM) Frozen Yogurt, breakfast wraps, sandwiches and wraps, California Flatbreads(TM) and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of January 3, 2012, Jamba Juice had 750 locations in the United States consisting of 307 Company-owned and operated stores and 443 franchise-operated stores. In addition, at January 3, 2012 there were 19 international stores. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com, becoming a Jamba Insider at www.JambaJuice.com/Insider, Liking our Page on Facebook at www.Facebook.com/JambaJuice, following us on Twitter at www.Twitter.com/JambaJuice or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50246057&lang=en

SOURCE: Jamba, Inc.

Contact:

Jamba, Inc.
Don Duffy | Dara Dierks, ICR
203-682-8200
investors@jambajuice.com

 

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