Miracle-Ear Celebrates Better Hearing and Speech Month With Kindle Giveaway

Hearing Solutions Provider Hopes to Focus Public Attention on Risk Factors Associated With Untreated Hearing Loss

PLYMOUTH, MN--(Marketwire - Apr 23, 2012) - Miracle-Ear® hearing aid centers nationwide will give away a Kindle® Fire -- at no charge -- with all qualifying Miracle-Ear hearing aid* purchases during the month of May. The promotion is designed to coincide with Better Hearing and Speech Month, an annual awareness campaign sponsored by the American Speech-Language-Hearing Association, and to encourage people to visit their local Miracle-Ear store for a free hearing test.

The theme of this year's Better Hearing and Speech Month campaign is "Connecting People through Communication," according to Wendy Crespo, audiologist for Miracle-Ear. "Communication is so natural to most of us that we may take it for granted," said Crespo. "But communication between people requires a speaker and a listener. As the ability to be a 'listener' erodes over time for people with hearing loss, communication may break down, leading to isolation. Recent research has shown that this can have far-reaching effects."

Study results released recently by Johns Hopkins Medicine and the National Institute on Aging showed that a participant's risk of later developing dementia or Alzheimer's disease was related to his or her degree of hearing loss. The exact nature of this link is not yet fully understood. Researchers conjecture that it may be because individuals with hearing loss tend to withdraw from social situations and other cognitively-rich environments or it may have to do with making the brain work harder to decode poorly-heard information. Whatever the reason, the study's scientists suggest that their findings offer a "starting point for interventions" -- including hearing aids -- to help keep the lines of communications and interaction open for the hearing impaired.

One message is clear from the Johns Hopkins' study: the importance of early diagnosis and treatment of hearing loss before the affected individual begins to withdraw. "While hearing loss, like dementia and Alzheimer's disease, is associated with aging, more than half of the 36 million Americans affected by the condition are under the age of 65," said Crespo. "These are the individuals who stand to benefit the most from early hearing loss diagnosis and treatment under the findings of this study."

Recognizing the real-world concerns that can make the idea of wearing a hearing aid difficult for some, Miracle-Ear continues to focus on advances in hearing aid design to help improve wear-ability, comfort and user acceptance. Miracle-Ear offers hearing aids that are smaller and less noticeable than ever before. Their full line of hearing aid accessories interfaces with today's most popular entertainment and communication devices to provide users with a complete and discreet hearing aid solution.

"We hope that our Kindle Fire offer will encourage everyone to discover if they could benefit from a hearing aid by coming in for a free hearing test during May," adds Crespo. "Miracle-Ear hearing aids and accessories can help keep the lines of communication open for individuals with hearing loss, helping them stay connected to other people and the world around them."

For more information about Miracle-Ear and their range of hearing aid solutions and accessories, please visit www.miracle-ear.com.

The following images are available for use with this release:
Kindle Fire http://www2.enr-corp.com/ht/strumpf03/1120878/TheKindleFire.jpg
ME-1 Hearing Aids from Miracle-Ear: http://www2.enr-corp.com/ht/strumpf03/1120878/ME1Solution.JPG

* Free Kindle Fire with the purchase of a pair of ME-1 hearing aids. Free Kindle with the purchase of a pair of ME-2 hearing aids. Offer valid 5/1/12-5/31/12, while supplies last. Law prohibits use of the vouchers by persons who are eligible for reimbursement of hearing aid products and/or related services from any publicly funded state or federal healthcare program, including Medicare and Medicaid. Kindle, Kindle Fire and Amazon are trademarks of Amazon.com, Inc. or its affiliates. Kindle devices are given away on behalf of Miracle-Ear, Inc. Amazon is not a sponsor of this promotion.

About Miracle-Ear

A trusted resource for hearing solutions for over 60 years, Miracle-Ear uses state-of-the-art technology to remove the barriers of hearing loss. The Plymouth, MN-based company specializes in customizable hearing solutions that feature discreet, comfortable products designed to meet each individual's hearing loss needs. Free hearing tests are available at all of the company's 1,200 franchised locations across the U.S. Franchise opportunities are available for those interested in running their own Miracle-Ear business with the support of a nationwide industry leader. For more information, visit www.miracle-ear.com.

Contact:

Meghan Lynch
Marketing Associate
Miracle-Ear
Tel: 763-268-4132
Toll-Free: 888-510-0766 ext. 4132
Meghan.lynch@amplifon.com

 

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