MANDEVILLE, La., April 25, 2012 // GLOBE NEWSWIRE // -- Painting with a Twist, the nation's largest art entertainment franchise, raised more than $28,000 during the month of February to benefit the Vera Bradley Foundation for Breast Cancer.
Through the company's Painting with a Purpose program, more than 30 local Painting with a Twist studios held charity events as part of the businesses' commitment to giving back through painting parties. Each location chose paintings that were specially selected for the event and 50 percent of the proceeds went towards breast cancer research. At several shops, store managers and attendees had special connections to the cause. And at a few events, survivors joined in on the fun.
"We love using the business as a way to fundraise for causes near and dear to our hearts and we're thrilled to see such success through this partnership with the Vera Bradley Foundation," said Cathy Deano, co-founder of Painting with a Twist. "Our customers enjoyed coming out to support such a worthy charity. We can't wait to do it again."
Painting with a Twist -- a place where friends come together to paint, drink wine and discover their inner artist -- currently has 61 franchisees in 15 states. Each month, franchisees from across the nation hold monthly painting fundraisers through the Painting with a Purpose program to benefit local charities. In 2011, more than $150,000 was donated to local non-profit groups.
"We've heard from so many people how fun and inspirational these events were," said Catherine Hill, executive director of the Vera Bradley Foundation for Breast Cancer. "Our family of committed partners is growing and we love their help in spreading the word about the important work of the Vera Bradley Foundation."
The Vera Bradley Foundation for Breast Cancer was founded by Vera Bradley owners Barbara Baekgaard and Patricia Miller in 1998. To date, it has contributed $15 million to the world renowned research team in the Indiana University Simon Cancer Center in Indianapolis. The team of researchers at the Vera Bradley Foundation for Breast Cancer Research Laboratories is making significant progress and gaining national recognition for their work in several areas of breast cancer research and awareness.
Impressive sales of the Vera Bradley breast cancer awareness colors generate part of this revenue, but another significant portion is the donors like Painting with a Twist and those that support their events.
Painting with a Twist, based in Mandeville, Louisiana is an art entertainment concept with more than 60 locations throughout the United States. Founded in 2007 by Cathy Deano and Renee Maloney, Painting with a Twist began franchising in 2009 and provides customers with paint, a canvas and brushes that lead to a fun evening with friends and a finished piece of art. For more information about Painting with a Twist, visit www.paintingwithatwist.com.
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Fishman Public Relations