April 26, 2012 // Franchising.com // Philadelphia, PA – Franchisors nationwide are constantly searching for thoughtful, yet cost-effective, ways to celebrate their most successful franchisees. Some offer monetary incentives, such as a bonus for their performance or an all expenses paid vacation, and others create programs that provide their most profitable franchisees with perks and benefits others don’t receive.
This year, however, Our Town America has done something few, if any, franchisors are willing to do. During their most recent annual convention, Our Town America’s CEO, Michael Plummer, announced they would be awarding a new territory to their franchisees of the year, Jess Damiani and Heather Wahl, for free. That’s right – a new territory, valued at $47,500, for free and a couple of Our Town America branded watches, both valued at $1,000, as an added bonus for their hard work.
“We do things differently at Our Town America,” said Plummer. “This is the first convention we’ve been able to host since 2009 and Heather and Jess earned franchisee of the year honors for all three of those years, not just last year. A trophy or plaque just wasn’t enough to celebrate that achievement and show them how much their hard work and dedication means to us.”
Damiani and Wahl, both Philadelphia-based single moms who co-launched an Our Town America franchise in the summer of 2006, were speechless and honored when they were informed of the new territory. However, they said they weren’t surprised because Plummer and his team make similar gracious decisions to support and applaud franchisees each and every day.
“Heather and I were sitting next to a franchise broker at the time of the announcement who said, ‘wow – franchisors don’t do this stuff,’” said Damiani. “I’m sure most franchisors don’t, but Michael and Our Town America, do. Like his father who started the company, he treats each franchisee like we’re part of the family and this unbelievably gracious gift is just the most recent example of that.”
According to Plummer, Damiani and Wahl are perfect fits for the new territory because they have proven experience sparking relationships between new movers and Greater Philadelphia area businesses. In fact, since joining the Our Town family more than five years ago, Jess and Heather have been the most successful in the network, bringing on an average of 100-150 new sponsors per year. As Plummer said himself, that made the decision a no-brainer.
“Most franchise executives would be afraid to make a move like this because they fear it would hurt them financially,” said Plummer. “But the way I see it, I’m reinvesting in my company by giving two of the most talented people we have in the system an opportunity to grow the business in a new and viable market. Honestly, this new territory isn’t a gift, they earned it, and I’m confident they’ll stop at nothing to make Our Town America a success in that market.”
For more information on Our Town America, visit www.ourtownamerica.com.
For 40 years, Our Town America has been providing new movers with traditional hospitality by mailing warm gifts from neighborhood businesses in a premium gift certificate package. Since the company started franchising in 2005, Our Town America has consistently been placed in the Franchise Top 50, ranking #8 in 2010 for franchisee satisfaction.
One of the catalysts for this success has been Our Town America’s dedication to the “sponsor exclusivity” concept, meaning they will only recommend one of each business type in any specific zip code. Additionally, Our Town America allows businesses to focus only on the zip codes they’d like to reach, whether that is as small as one or as large as the entire country.
Due in large part to Our Town America’s devotion to those concepts, thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the program. Additionally, dozens of locally owned franchises validate Our Town America’s concept as a viable business opportunity.
It is Our Town America’s mission to assist new movers adjusting to their community, help businesses gain new and loyal customers and provide franchisees with an excellent opportunity. The eight million households who received Our Town America’s welcoming envelopes over the last year prove that Our Town America is committed to following through on that mission statement.
For more information, visit the Our Town America website at www.ourtownamerica.com.