Business Partner Marketing Coach® Emphasizes Social Media Marketing as We Celebrate National Small Business Week in May

SOUTHBURY, CT--(Marketwire - Apr 26, 2012) - Many business owners are looking for ways to keep their enterprise visible and top of mind with customers. The explosive growth of social media provides an excellent opportunity to reach a new demographic, but many entrepreneurs are unsure how to best use the medium. Brian Miller, president and COO of Business Partner Marketing Coach ® says, "Business owners can benefit greatly when they understand how to take advantage of online technologies to grow their business."

As we celebrate the entrepreneur during National Small Business Week (May 21st- 26th), Miller says social media is more personal and can be more effective in lead generation than traditional forms of marketing.

"Social media tactics work interactively, giving a compelling, searchable and dynamic presence to a business, product or service in the online market space," says Miller.

One place not to cut the budget is the ever so important ways that bring visibility to your business. And, using the internet to get your message out is time intensive, but very cost effective.

The social media tactics recommended by Miller include:

  • LinkedIn - Build relationships and a network, meet new contacts, and market your business.
  • Twitter - Become a thought leader and market services and products in a time sensitive way.
  • Facebook Business Page - Create a loyal following, post discount offers, tell your business story through photos and friends.

"To sustain market share, business owners need to be seen as consistent players in any economy," Miller continues. "While they must keep their eye on the bottom-line, a simple social media campaign will remind a customer of their product or service, and hopefully bring return business."

For many companies, marketing is an under-valued function, primarily because it's not understood and is considered an overhead expense and not a true necessity to succeed. "Business Partner Marketing Coaches help small business owners establish a marketing strategy and plan that will bring sustainable market visibility," says Miller.

Business Partner Marketing Coaches provide strategic market planning and coaching support serving businesses, large and small across all sectors to help them stay well positioned and visible in their target markets. Additional services include supplying the business community with promotional items like gifts, embroidered apparel, signs and banners and other tactical products that keep a company top of mind in their customer base.

For more information on how Business Marketing Coach® can help your business, please visit

About Business Partner Marketing Coach®

Business Partner Marketing Coach uniquely offers a full suite of strategic marketing coaching services with the Rapid Impact Solutions specifically designed to tactically increase leads, drive sales and ultimately boost a business's bottom-line. Also provided are creative marketing services such as Digital media, Printing, Signs & Banners, Tradeshow Displays & Graphics, Promotional Gifts, Embroidered Apparel, and Website & Graphic Design. Entrepreneur Magazine recently ranked Business Partner on the prestigious 2012 Franchise 500 Rankings. More information is available at


Cynthia L. Schick
CLS Communications
(980) 245-7145



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