May 02, 2012 // Franchising.com // Ridgeland, MS – McAlister’s Deli, a leading fast-casual café concept, announced today the launch of its “Why My Fav” campaign, which asks loyal McAlister’s Deli customers to share a personal story about their favorite menu item. Eight guests receiving the most votes on their “Fav” entries will receive a free lunch once a week, every week for a year.
The campaign encourages McAlister’s loyal guests to share real, unscripted experiences about their favorite McAlister’s Deli menu items by calling toll-free at 1-855-WHY MY FAV and recording a message. Once recorded, guests will visit www.whymyfav.com to confirm and register for their chance to win. Messages will then be uploaded to the website, and guests can invite family and friends to vote for their recording. Voting will end on June 30, 2012, and eight finalists will be selected based on originality, creativity, and sentimentality.
“At McAlister’s Deli, we wanted to call upon those who know us best – our loyal guests – to not only share with us their favorite menu item, but what makes their McAlister’s experience so great,” said McAlister’s Deli President and CEO Frank Paci. “We believe these testimonials will bring to life the warmth and vitality of the brand and genuinely demonstrate how McAlister’s goes the extra mile to provide every guest with the highest-quality food experience.”
The “Why My Fav” campaign will be extended through online activities, including Facebook, email messages, and Twitter, as well as through in-store support. During the promotion, an entry will be drawn randomly each week and will receive a $25 McAlister’s gift card. The final eight winners will be invited to record their messages in a professional studio for use in McAlister’s radio advertising and related marketing initiatives.
“This is a first for us, and we’re very excited to not only gain insight from some of our most loyal guests, but to incorporate their real-life stories into our marketing efforts,” added Paci.
Visit www.whymyfav.com for more details and additional information, including official promotion rules.
Founded in 1989, Ridgeland, Mississippi-based McAlister’s Deli is a quick-casual restaurant chain known for its sandwiches, spuds, soups, salads, desserts and McAlister’s Famous Sweet Tea™. In addition to dine-in and take-out service, McAlister’s also offers casual catering, with a selection of deli and sandwich trays, vegetable, cheese and fruit trays, breakfast trays, box lunches and desserts, McAlister’s Deli currently has 307 restaurants in 22 states. McAlister’s Deli has earned numerous accolades, including most recently Nation’s Restaurant News ranking the chain fourth in its inaugural Consumer Picks study, the highest of any bakery and café restaurant. For more information, visit www.mcalistersdeli.com.