Pizza Patron® Opens New Drive-Thru Store in Coachella

Nation's #1 Latino Pizza Brand Continues Expansion in California

COACHELLA, CA--(Marketwire - May 7, 2012) - JRT Partners has opened a new Pizza Patrón at 49255 Grapefruit Blvd.

In addition to the company's standard carry-out service, this restaurant also features a dining room, a drive-thru lane and Lincoln Fast-Bake™ ovens that cook fresh, custom-made pizzas in only 3.5 minutes. The store is open from 11 a.m. to 10 p.m. Sunday through Thursday, and 11 a.m. to midnight Fridays and Saturdays. Call-in orders can be placed by dialing 760-391-9900.

The new store is located near the home of the famous, annual Coachella Valley Music and Arts Festival that brings together more than 225,000 people over a three-day weekend every April. This year, Coachella, bigger still, encompassed two consecutive weekends with approximately 85,000 people in attendance each day.

"We are excited to be here and look forward to introducing the brand, and its amazing food and unbeatable prices to the community of Coachella," said Juan Romero, Pizza Patrón franchisee. "Our promise is 'Más Pizza. Menos Dinero.®' and we keep that real every day."

Pizza Patrón makes its signature dough from scratch in every store daily. The pizza sauce starts with fresh-packed, crushed Roma tomatoes and marinates for at least 24 hours with the company's secret blend of spices and herbs. Some of the menu items the new store will feature include large lista (ready, no waiting) pepperoni pizzas for $4.99 every day, QuesoStix™, Fiesta Wings™, Patrón Dips™ and large specialty pizzas like 'La Toluqueña' (pepperoni, ham & chorizo) starting at $6.99 every day.

"With carry-out, drive-thru and dine-in service, Pizza Patrón has convenient, low price lunch and dinner options for residents of Coachella," said Andrew Gamm, brand director for Pizza Patrón. "We look forward to becoming a positive force in this great community."

Pizza Patrón is headquartered in Dallas with 104 locations in 7 states and more than 80 under development, the company locates in predominantly Hispanic neighborhoods. Franchise opportunities, offering a proven system for hard-working franchisee candidates, are available in prime Hispanic markets throughout the country. Pizza Patrón units require an all-in investment of $199,300 to $464,000 per store with a franchise fee of $20,000.

About Pizza Patrón

Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza. Menos Dinero.®" a reality for every customer. From the beginning, the brand has been recognized for its 'fresh-dough' pizza, its low prices and its trademark "friendly, bicultural service." In 2007, the company drew international media attention when it decided to accept Mexican Pesos at all of its restaurants, gaining over 500 million media impressions in the U.S. alone. Today, Pizza Patrón is the nation's premier Latino pizza brand and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

Website - www.pizzapatron.com
Facebook - http://www.facebook.com/pizzapatron
Twitter - http://www.twitter.com/pizzapatron

Contact:

Sandy Bell
972-934-2850 x106
Fax: 972-934-2870

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