PARSIPPANY, NJ--(Marketwire - May 7, 2012) - In celebration of its beloved mascot's 58th birthday, the Travelodge® hotel brand is launching "Sleepy's Birthday Bonanza Sweepstakes," giving fans of the bear across the U.S. a chance to win their share of 100 free night stays at Travelodge hotels.
Now through May 30, 2012, Wyndham Rewards® members who visit and like the Travelodge Facebook page (www.facebook.com/travelodge) can enter daily for their chance to win either a weekly prize of two free night stays at any Travelodge hotel in the U.S. or a grand prize of 20 free night stays.
"Sleepy Bear may very well be one of the most loved hotel mascots in North America but despite his age, he's just as young and fun as ever," said Rui Barros, Travelodge brand senior vice president. "What better way for us to celebrate with all of his loyal fans than to offer up 100 free night stays redeemable at any of our more than 340 U.S. Travelodge hotels?"
During the sweepstakes, ten first prize winners will be awarded every week for four consecutive weeks starting May 10, 2012, with each winner receiving 32,000 Wyndham Rewards points, enough for a two night stay at any U.S. Travelodge hotel.
Upon conclusion of the sweepstakes, one grand prize winner will be randomly selected from amongst all remaining eligible non-winning entries to receive 320,000 Wyndham Rewards points, enough for 20 free night stays at any U.S. Travelodge hotel. For more information, plus full sweepstakes terms and conditions, visit www.travelodge.com or www.facebook.com/travelodge.
Created in 1955, the Sleepy Bear mascot has been an integral part of the Travelodge brand for more than 50 years. Just last month, the newest version of the mascot made his debut in the Travelodge brand's updated "Stay Close to Adventure" marketing campaign, which was developed with the help of Berlin Cameron United of New York. Computer animated for the first time ever, gone are his "ready for sleep" eyes and bedtime attire and in their place a more energetic look complete with big friendly eyes and a sporty blue vest.
Part of Wyndham Hotel Group, the Travelodge® brand is a chain of more than 430 economy hotels located throughout the U.S. and Canada designed to keep guests close to adventure at an affordable price, no matter where their travels take them. Standard amenities include free Wi-Fi access and complimentary "Bear Bites" continental breakfast. Many hotels also offer fitness centers, swimming pools and the opportunity to earn and redeem points through Wyndham Rewards®, Wyndham Hotel Group's guest loyalty program.
Each Travelodge hotel is independently owned and operated under franchise agreements with Travelodge Hotels, a subsidiary of Wyndham Hotel Group and parent company Wyndham Worldwide Corporation (NYSE: WYN). Reservations and information are available by calling (800) 578-7878 or by visiting www.travelodge.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.
Public Relations Manager
Wyndham Hotel Group
22 Sylvan Way
Parsippany, NJ 07054