May 08, 2012 // Franchising.com // BETHESDA, MD – Every day, we hear stories about the Greening of America, in all aspects of daily life. But for locally-founded restaurant company BGR The Burger Joint, the Green Standard Fries (Grilled Asparagus Spears) has been challenged, and is now in danger of being removed from the menu. Therefore, company founder Mark Bucher has announced a Save the Asparagus Campaign, from May 15 through June 15, in an effort to keep the delicious, but less than popular, item on the menu.
Bucher said he originally included asparagus on his menu because of his mother-in-law, who used to tell him that instead of including only his beloved French fries (The Gold Standard), he needed to have something green on the menu. Unlike many sons-in-law, he took her advice, and added grilled asparagus, one of his favorites. But they’ve never fully taken off at BGR The Burger Joint, and Bucher is intent on reversing that trend, AND launching an effort to get children hooked on asparagus.
Starting on May 15, for one month, Bucher will try to save asparagus from extinction at his BGR restaurants, encouraging his patrons to try this green delight, now at their seasonal best. Asparagus sales will be tracked and customers will be encouraged to go green for the cause. In a further effort to boost his campaign, Bucher has announced his intention to knock French fries from children’s meals at BGR, replacing them with the grilled asparagus spears.
“Once my four daughters tried the grilled asparagus, they loved them,” said Bucher. “I want other kids to see how great they taste, because I’m convinced we’ll earn converts. Sure, some kids might hate me for doing this in the moment, but they (and their parents) will love me later!”
Sales of BGR’s asparagus have not done as well as Bucher could hope, and with a tight menu and so many other foods vying for space on the menu, asparagus might disappear from the menu unless enough customers stand up for them. From May 15 until June 15 each BGR location will be tracking sales of this green side and if they reach their goal of selling 500 servings, the healthy option will stick around BGR for a long time to come.
Founded in 2008 in Bethesda, Maryland, BGR The Burger Joint currently has 18 locations in ten states and the District of Columbia, with 15 more locations slated to open in 2012. BGR serves burgers that are crafted with the finest beef on the planet – all natural. Besides their award-winning burgers, such as the fan-favorite Wellington burger, BGR features three kinds of fries, hand spun shakes and the largest burger of them all, the 9 Pounder. For more information or to become a partner with BGR call 888-830-0801 or visit www.bgrtheburgerjoint.com. Also visit us on Facebook and twitter.