Honey Dew Donuts® Teams Up with Red Bull® for an Uplifting Twist on a Summer Favorite

Locally owned New England franchise to offer fruit smoothies fused with Red Bull® Energy Drink

PLAINVILLE, Mass. -(BUSINESS WIRE) - Honey Dew Donuts®, New England’s local flavor, is excited to announce the collaboration with energy drink pioneer, Red Bull®, with new refreshing fruit smoothies to enjoy this summer. A perfect combination of Red Bull with a Honey Dew strawberry or lemonade flavored smoothie, these drinks are made to order and served in a 24 oz. size. Smoothies without Red Bull will remain on the menu, along with a variety of other flavors including Chillerchino™ and Frozen Mocha Madness™.

A fairly new drink concept in the quick service coffee industry, Honey Dew Donuts is one of the very few in the New England area to offer a high energy frozen drink. “We like to give our customers a variety, so we wanted to include a cool refreshment that has an energy boost as part of our menu,” said Richard Bowen, president of Honey Dew Associates, Inc. “Red Bull is the leader in energy drinks and a reputable, worldwide name. We look forward to our customers enjoying this new summer beverage!”

Red Bull smoothies will be available starting the week of May 14, 2012 for a limited time only. Prices will at vary at each location.

About Honey Dew Donuts

Founded in 1973 by Richard Bowen, Honey Dew Donuts® is New England’s largest locally owned coffee and donut shop chain with over 150 locations in Massachusetts, Rhode Island, Connecticut and New Hampshire. For more information, visit www.honeydewdonuts.com. Honey Dew Donuts is a registered trade name of Honey Dew Associates, Inc. Stay in touch by becoming a fan of Honey Dew Donuts on Facebook and follow us on Twitter at http://twitter.com/HoneyDew_Donuts.

About Red Bull

Founded in 1984 by Dietrich Mateschitz in Austria, Red Bull® is the No.1 selling energy drink in the world, with over 30 billion cans sold to date. Red Bull employs over 8,000 individuals in over 160 countries. Stay in touch with Red Bull by becoming a fan on Facebook at www.facebook.com/redbull and follow Red Bull on Twitter at www.twitter.com/redbull


Honey Dew Associates, Inc.

Kara Bowen



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