You Be the Designer: Flip Flop Shops Gets Creative with New Custom Flip Flop Program

North America’s Leading Flip Flop and Sandal Retailer Allows Consumers to Free Their Toes® with Their Own Artwork, Photos, or Designs; Becomes Exclusive Brick and Mortar Retail Partner of Sandalista

May 14, 2012 // // ATLANTA – Flip Flop Shops will now let consumers Free Their Toes® with one-of-a-kind flip flops, created from their own artwork, photos, or designs, as part of a new “Custom Flip Flop Program.”

North America’s first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals will now utilize Sandalista’s patent-pending technology to have any digital image printed on the foot bed of a rubber flip flop. Through Flip Flop Shops’ exclusive partnership with Sandalista, consumers can visit their local Flip Flop Shops to customize a pair of Sandalista flip flops with their own photos and artwork or choose from selected designs and images.

“Though our shops offer consumers the opportunity to indulge in the hottest brands and latest styles of flip flops and sandals, we know it’s pretty rad to have your own unique pair,” said Brian Curin, the President (Size 10) of Flip Flop Shops. “We are always looking for ways to bring added value to our consumers and are super stoked to launch our first-ever Custom Flip Flop Program.”

The program lets consumers create their ultimate pair of flip flops; perfect for sports teams, fundraisers, birthday celebrations, bachelor or bachelorette parties, weddings, sales meetings, vacations and more. In addition to selecting the photo or design for the top of the foot bed, consumers choose the color of both the strap and foot bed of the flip flops.

“Our Custom Flip Flop Program makes it easy for consumers to create their own unique pair of flip flops—perfect for personal use, a gift, or to celebrate a special event. Plus, flip flops by Sandalista are made with the best materials and most advanced processes, providing quality, comfort and creativity in each pair,” added Darin Kraetsch, the CEO (Size 10) of Flip Flop Shops.

In addition to consumers customizing their own flip flops, each Flip Flop Shops location has the opportunity to work with Sandalista’s in-house graphics team to turn custom design concepts into reality—giving each Flip Flop Shops a custom flip flop line exclusive to its location.

Bursting onto the retail scene in 2004, Flip Flop Shops quickly became North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from such leading brands as SANÜK, OluKai, Quiksilver, ROXY, Reef, Cobian, and Cushe, among others. Its mission: to provide the opportunity for anyone, in any climate, to Live…Work…Play With Their Toes Exposed® with the freedom of flip flops on their feet.

“Offering our customizable flip flops to consumers at the premier destination for the hottest styles in flip flops and sandals makes perfect sense for the direction of our brand. We’re excited to ‘Free Toes’ with Flip Flop Shops as our exclusive brick and mortar retail partner and look forward to many years of our continued partnership,” said Will Goloveyko, the Owner (Size 12) of Sandalista.

Today, Flip Flop Shops has more than 50 locations operating throughout the United States, Canada, Guam, and the Caribbean, with 80-plus shops in the development pipeline.

For more information or to find the nearest Flip Flop Shops location, visit

About Flip Flop Shops

Founded in 2004, Flip Flop Shops is North America’s first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from big names such as SANÜK, OluKai, Quiksilver, ROXY, Reef, Cobian and Cushe. The recipient of the International Council of Shopping Centers’ prestigious “Hot Retailer Award,” Flip Flop Shops began franchising in January 2008. Flip Flop Shops is an Environmentally Responsible Retailer™ and encourages the nation to Free Their Toes®. The executive team boasts more than 50 years of franchise experience building and growing some of the world’s fastest-growing franchise concepts, category leaders and some of the world’s most well-known brands, including Cold Stone Creamery, Moe’s Southwest Grill and Nike. Recognized in the 2011 Inc. 500|5000 listing as the sixth fastest-growing franchise and 12th fastest-growing retailer in the nation, the brand currently boasts more than 50 shops in operation and more than 80 in the development pipeline. Through its well-managed, global-expansion strategy, the brand projects 236 locations to be open or in development throughout select markets by 2013. For more information on the franchise opportunity, visit

About Sandalista

Sandalista was started by a group of footwear professionals, who have worked for, and with, some of the most respected footwear companies in the world. Taking a chance, they broke away and formed Sandalista around the idea of leading sandals into a new dimension—self expression. Its vision: The intersection of Sandals, Creativity and Comfort. Sandalista is located in Southern California, where it prints and assembles each Sandalista sandal. For more information, visit

Media Contact:

Jayne Levy
Fishman Public Relations
(847) 945-1300 ext. 225



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