Home Instead Senior Care Debuts Free Online Alzheimer's Training Program for Family Caregivers

Groundbreaking Program Offers a Fresh, Life-Changing Approach to Managing the Disease

OMAHA, NE--(Marketwire - May 15, 2012) - Home Instead Senior Care today announces the launch of a groundbreaking online Alzheimer's training program -- Alzheimer's CARE. The program is free for families and others caring for loved ones with the disease. Experts estimate that some 5.2 million people 65 and older currently have Alzheimer's and the total number of cases among all age groups is expected to surge 50 percent in the next 20 years.

The Home Instead first-of-its-kind family training program addresses current and future health needs by offering family members a fresh approach to providing Alzheimer's care -- one that encourages mental engagement to help relatives remain safely at home and in familiar surroundings as long as possible.

"Since launching the Alzheimer's CARE training to our franchise network, we've received many requests from the families of clients to make this training available to all to improve the quality of daily interactions for both the caregivers and their loved ones," said Jeff Huber, president and Chief Operating Officer, Home Instead. "Some 80 percent of home Alzheimer's care is provided by family members. This new program, based on input from renowned aging and dementia experts, offers them a much-needed resource for coping with challenges presented by the disease while maintaining their loved one's dignity and helping them live more fulfilling lives."

Each year, an estimated 15 million Americans provide 17.4 billion hours of unpaid care to their loved ones with Alzheimer's.

Through five interactive classes, family members learn how to immerse themselves in the mindsets of their loved ones to help manage behavioral symptoms frequently associated with the disease, such as belligerence and anger. Additional videos, downloadable PDFs, self-care tips, quizzes and other resources are also available.

"Alzheimer's clients have diminished short-term memory and generally live in the past," says aging expert and author David Troxel. "When you try to force them to live in the present, they can become confused, uncooperative and difficult. The Alzheimer's CARE program offers caregivers techniques and tools to help their loved ones live contentedly within their memories."

Alzheimer's CARE training also covers tactics for safety management. The online program is available on https://www.helpforalzheimersfamilies.com/ (no registration required). Home Instead additionally offers in-person Alzheimer's training sessions in select cities at no cost. For more information about these opportunities, and the care and companionship services offered by the 900 locally owned and operated Home Instead offices, visit www.homeinstead.com.

About the Alzheimer's CARE training program

Alzheimer's CARE was created exclusively by and for the Home Instead Senior Care network. Based on co-author David Troxel's "best friends" approach to Alzheimer's Care -- and informed and endorsed by experts in aging, Alzheimer's and related fields -- the program focuses on the care and dignity of the individual rather than the symptoms, diagnosis and treatments. It encourages caregivers to capture a senior's life journey and use that information to relate to them personally. For more information, visit https://www.helpforalzheimersfamilies.com/.

About Home Instead Senior Care

Founded in 1994 in Omaha by Lori and Paul Hogan, the Home Instead Senior Care® franchise network is the world's largest provider of non-medical in-home care services for seniors, with more than 900 independently owned and operated franchises providing in excess of 40 million hours of care throughout the United States, Canada, Japan, Portugal, Australia, New Zealand, Ireland, the United Kingdom, Taiwan, Switzerland, Germany, South Korea, Finland, Austria, Italy and Puerto Rico. The Home Instead Senior Care network employs more than 65,000 CAREGivers(SM) worldwide who provide basic support services -- activities of daily living (ADLs), personal care, medication reminders, meal preparation, light housekeeping, errands, incidental transportation and shopping -- which enable seniors to live safely and comfortably in their own homes for as long as possible. At Home Instead Senior Care, it's relationship before task, while continuing to provide superior quality service that enhances the lives of seniors everywhere.

Media Contact:

Dan Wieberg
402.498.4466

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