Jamba Juice Takes Leadership Position in Health and Wellness

Nationally Renowned Dieticians and Nutritionists Comprise “Jamba Healthy Living Council”;

In Addition, Jamba Gives Best Selling Classic Smoothie Platform a “Make It Light” Makeover, New Light Smoothies Contain 1/3 Fewer Calories, Sugar and Carbohydrates Than The Original Recipes.

EMERYVILLE, Calif.--(BUSINESS WIRE)--May. 17, 2012-- Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle company, took an unprecedented step in the fight against obesity, announcing today their formation of the Jamba® Healthy Living Council established with the goal to provide consumers with useful, practical information to help them live a healthier lifestyle. The Jamba Healthy Living Council advisory team is comprised of nationally renowned nutrition and dietary experts who will work with Jamba to create healthy living education materials, online content for Jamba’s website, develop school nutrition outreach initiatives, advise management on nutrition trends, and provide input on new menu concepts and healthy choice options as Jamba continues to evolve its product line.

Council members include diet and nutrition experts, Elizabeth Ward, RD, MS and Kathleen Zelman, RD, MPH, LD; and Tara Gidus, RD, current Jamba spokesperson and author of the popular Diet Diva blog. Jamba’s focus on better-for-you offerings comes at a time when the Academy of Nutrition and Dietetics reports that 89 percent of consumers believe better diet and nutrition is now important to them. Yet only 49 percent believe they are doing enough to achieve their healthy lifestyle goals. The Company intends to become a daily destination for healthier nutrition as well as a source of guidance and advice on healthy living.

“Our goal is to be renowned as the convenient ‘healthier’ alternative,” said Julie Washington, Chief Brand Officer, Jamba Juice Company. “The voices of respected nutrition and dietary experts will facilitate us taking the next step as we continue to evolve our product offerings and help consumers take control of their health and wellness needs.”

According to the International Food Information Council’s recent national survey, 72 percent of Americans are changing the types of food and beverages they consume to help them get healthier. “We’ve come to a place where many people now believe that better diet and nutrition is essential,” said Elizabeth Ward, founding member of Jamba’s new Healthy Living Council. “But saying versus doing are different challenges and Jamba has always focused on providing an array of healthier choices that give consumers a convenient, great-tasting way to get fruit, vegetable, dairy and other added nutrients.”

“We hope to create useful, practical content that helps consumers make better decisions on their nutrition and fitness concerns,” continued Washington. “We’re also moving on a parallel path to provide new beverage solutions and healthy eating education to help schools and parents address the childhood obesity crisis.”

Jamba Juice® also announced its leading and most popular menu items are getting a dietary makeover -- another in the series of strategic actions Jamba has taken to transform itself into a highly recognized and relevant healthy lifestyle company. Starting May 22, Jamba will offer Make It Light™ versions of its top 10 Classic smoothie beverages. The drinks will contain one-third fewer calories, sugar, and carbohydrates than the original recipes – which will still be available.

The Make It Light™ products join five other new healthy choice options that offer benefits ranging from multiple servings of fruit and vegetables, to meal replacement smoothies with added vitamins, minerals, fiber and protein. Jamba’s better-for-you menu options are intended to address different health and wellness needs from weight management to digestive health:

  • Make It Light™ Classic smoothies – reduced sugar, calories and carbohydrates;
  • Fit ‘n Fruitful™ smoothies – vitamins, minerals, protein and fiber in a meal replacement beverage;
  • Probiotic Fruit and Yogurt smoothies – to support digestive health;
  • Fruit & Vegetable Smoothies – at least three full servings of fruits and vegetables;
  • All Fruit Smoothies –simple nutrition from smoothies made with fruit plus juice and under 250 calories in a 16-ounce size;
  • Fresh Squeezed Juices and Juice Blends –a better-for-you option to start the day.

The full line of Classic smoothies with the Make It Light™ option include: Strawberries Wild®, Mango-A-Go-Go®, Banana Berry™, Caribbean Passion®, Orange-A-Peel™, Peach Pleasure®, Aloha Pineapple®, Strawberry Surf Rider™, Pomegranate Pick-Me-Up™, and Razzmatazz®. The lighter smoothies are made with whole fruit and provide one-to-two servings of fruit in every 16-ounce size.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of April 3, 2012, there were 769 Jamba Juice store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

About Elizabeth M. Ward, M.S., R.D.

As a regular contributor to WebMD.com and a blog about family nutrition and weight control issues for USAToday.com, Elizabeth M. Ward, M.S., R.D. is a credible and reliable media source on a wide variety of nutrition topics, including childhood nutrition. Additionally, the University of Massachusetts and Boston University graduate is the author of several books including The Pocket Idiot's Guide to The New Food Pyramids (Alpha Books, January 2006), Healthy Foods, Healthy Kids, A complete guide to nutrition for children from birth to six years old (Adams Media, 2002) and co-author of Super Nutrition After 50 (Publications International, 1999) and Live Longer & Better (Publications International, 1994). She has been a speaker at more than 140 professional meetings, including the American Dietetic Association, the Florida Dietetic Association, the Massachusetts Dietetic Association, the Pennsylvania School Food Service Association, the National Association of Catering Executives and the 10th International Congress of Dietetics in Paris. As a spokesperson for the American Dietetic Association for nearly 10 years, Ward was featured in nearly 1,000 print and broadcast interviews, including CNN, The Boston Globe, The New York Times, U.S. News & World Report and ABC Radio News. She also has appeared on ABC World News Tonight to discuss MyPyramid for Kids, has been a guest on the Today Show on NBC and regularly appears on the Morning News on Fox 25 in Boston. Ward created and conducted corporate nutrition education programs for five years with Medical Care Affiliates/Health Promotion Affiliates in Boston, where she also counseled patients. She has worked at the Joslin Diabetes Center, the American Heart Association, and for seven years counseled children and adults about healthy eating and disease prevention at Harvard Vanguard Medical Associates. She is the mother of three daughters.

About Kathleen Zelman, MPH, RD, LD

Kathleen Zelman is director of nutrition for the number one health and wellness website, overseeing diet, nutrition and food content on the site. She also serves as senior nutrition correspondent, writes features and expert reviews, and provides expert editorial review of diet and nutrition articles. Zelman has been a dietetic internship director at Ochsner Medical Institutions and assistant professor at St. Mary’s Dominican College, both in New Orleans. Zelman is active in local, state and national dietetic associations and currently serves as director at large on the Academy board of directors. She has served as a trustee on the Georgia Dietetic Foundation and two terms as a delegate to the Academy House of Delegates. In 2007, Zelman was awarded the prestigious Academy of Nutrition and Dietetics Media Excellence Award” for her contribution and commitment to educating consumers about food and nutrition. The American Society for Nutrition (ASN) named Kathleen the 2011 recipient of their “Nutrition Science Media Award” for outstanding science and nutrition journalism. She has also served as a judge for nutrition journalism James Beard Awards since 2009. Zelman served twelve years as a national spokesperson for the Academy and has over a thousand print and television appearances including CNN, Good Morning America, NBC Nightly News, The Wall St. Journal and New York Times. She has contributed to books including Paul Prudhomme’s A Fork in the Road, Healthy Eating for Babies and Toddlers and A Harvest of Healthy Foods. She is an invited speaker at professional meetings worldwide on a variety of topical nutrition issues. She shared the stage as the nutrition expert with First Lady Michelle Obama in February 2012 celebrating the second anniversary of Let’s Move. In June 2011, USDA Secretary Tom Vilsack invited five speakers to make comments at the launch of My Plate including Zelman, the only registered dietitian. She received her master’s degree in public health from Tulane University and her bachelor of science from Montclair State University.

About Tara Gidus, MS, RD, CSSD, LD/N

Tara Gidus is a nationally recognized expert and media spokesperson on topics of nutrition, fitness, and health promotion. Tara is quoted in a variety of media including television, radio, newspapers, magazines, and websites. She currently appears biweekly as the “Diet Diva” on the national morning television show, The Daily Buzz. Tara is currently the team dietitian for the Orlando Magic NBA team. Tara served as a National Media Spokesperson for the American Dietetic Association for five years. She owns Tara Gidus Nutrition Consulting in Orlando, FL. As a consultant, she has worked with numerous companies including Walt Disney World, Human Performance Institute, Tupperware, Canyon Ranch Spa, Rosen Hotels, United Behavioral Healthcare, and others. She has also overseen numerous weight loss research projects. Tara has a bachelor’s degree with a double major in Dietetics and Nutrition, Fitness, and Health and a master’s degree in Health Promotion, specializing in health behavior and worksite wellness programs, from Purdue. She is a Registered Dietitian (RD) with the Commission on Dietetic Registration and a Licensed Dietitian/Nutritionist (LD/N) in the state of Florida. Tara is one of very few dietitians in the country who holds a Board Certification as a Specialist in Sports Dietetics (CSSD). She is a Past President of the Dietetic Association in Orlando and served as the Awards Chair for the Florida Dietetic Association. She has received numerous awards including the esteemed Recognized Young Dietitian of the Year from the Florida Dietetic Association in 2004. Tara is an avid runner and has completed seven marathons including the prestigious Boston Marathon. She is married and has two sons.

Source: Jamba Juice Company

Contact:

Jamba Juice Company

Janice Duis
510-596-0100 X7
Corporate Communication & PR
jduis@jambajuice.com

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