Rockland, MA, May 9, 2012 - On May 2nd, Koko FitClub co-founders, Mike Lannon and Mary Obana, presented American Cancer Society and Relay for Life representatives with a check for $6000 on behalf of the company's franchises nationwide. The donation was the result of the first ever “5 Million Point Challenge,” a fundraising effort that capitalized on the ability of the innovative fitness club’s patented Smartraining™ technology to do something no other health clubs can do: collect and compile all the exercise activity data of its members across the country and translate it into points tallied toward a unique fundraising goal.
During the weekend of March 24-25, 2012, in the true spirit of Relay for Life, participants in 66 clubs across 27 states linked arms virtually and walked with their fellow “Koko Nuts” to raise the money for cancer research. Every time a member comes to Koko FitClub, they earn "Koko Points" for their workouts based on their effort and performance. In the 24-hour challenge period, members were encouraged to earn and contribute Koko Points from their “Koko Cardio” workout sessions in exchange for dollars to be donated by Koko FitClub's corporate headquarters toward cancer research and treatment. Koko FitClub members nationwide turned out in force. Koko Cardio workouts during the challenge weekend increased 77% from the previous weekend, with many members contributing multiple sessions to the cause in honor of friends and loved ones touched by cancer. Each of those Koko Cardio sessions contributed points to the cause, translating to $6000 for the American Cancer Society Relay for Life.
“This is just the beginning of what we hope will be a long relationship with the American Cancer Society Relay for Life, " said Koko co-founder Mike Lannon. "The fight against cancer is one we have a personal stake in - it's impacted our families, including our owner and member families. I like that we can meaningfully extend the Relay for Life experience - that 'walk a mile in their shoes' spirit - right into clubs around the country. And, Relay is a such a natural culture fit for Koko. It's a local, community-based group that encourages people to do something good and healthy - and I can tell you that every single person we welcome into the Koko FitClub owner family is passionate about impacting the health and well-being of their community." Fellow Koko co-founder, Mary Obana, pointed out the link between living an active life and staying cancer-free. "More research comes out everyday showing that physical activity reduces cancer risk and improves the quality of life for those already battling cancer. Our company mission is to simplify the way people exercise so they can live happier, healthier lives. Koko has even developed specific exercise tracks especially for cancer survivors. This goes way beyond writing a check for us, it's a part of our DNA."
Jean Martinho, JD, Director of Distinguished Giving, Corporate Initiatives for the American Cancer Society and Jill Landerholm, Community Executive, Development for the Greater Abington (MA) Relay for Life were on hand at the Koko FitClub corporate offices in Rockland, Massachusetts, to receive the donation. Ms. Martinho expressed her thanks to the entire family of Koko members, owners and corporate team members, "We are thrilled...I often go out to companies to convince them of the virtues of joining us in the fight against cancer from a corporate and social responsibility point of view. It isn't often that I get a phone call, like I did from Koko FitClub, where the voice on the other end of the line says 'we just organized a fundraiser with our members across the country. Will you come accept a check from us?' This is wonderful!" Ms. Landerholm invited Koko co-founders, Mike Lannon and Mary Obana to present the donation in a ceremony during the Greater Abington Relay for Life, at Abington High School the weekend of June 1st and 2nd.
Koko FitClub is the world’s first automated personal training studio. Instead of human trainers, Koko's patented Smartraining System, developed with assistance from the Founding Director of the MIT Center for Sports Innovation, creates precisely customized strength and cardio workouts for members based on their personal goals and fitness abilities. The progressive Smartraining programs are simple, efficient and highly engaging with proven results rivaling those of elite personal training at just a fraction of the cost. Koko FitClub franchises are located throughout the United States with new locations opening weekly. Entrepreneur Magazine included Koko FitClub in their ranking of the best franchise companies in the 2012 Franchise 500 and BusinessWeek hailed Koko as “what the fitness industry needs.” For additional information visit www.kokofitclub.com or franchise.kokofitclub.com.
The world’s largest grassroots fundraising movement, Relay For Life mobilizes communities throughout the country to celebrate people who have battled cancer, remember loved ones lost, and provide participants with an opportunity to fight back against the disease. “Relay For Life gives communities a unique opportunity to contribute to the American Cancer Society’s mission of saving lives, by helping people stay well, by helping them get well, by finding cures, and by fighting back,” said Jill Landerholm, Community Executive, Development for the Greater Abington (MA) Relay for Life. “Residents who give their time, energy and financial commitment to this exciting event are really standing up for our communities and its pledge to join the fight.” For additional information visit www.RelayForLife.org.