The Lash Lounge 'Eyes' Expansion
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The Lash Lounge 'Eyes' Expansion

First-of-its-kind concept seeks franchisees interested in further pioneering a new niche in the $40 billion beauty industry.

May 21, 2012 // // GRAPEVINE, Texas – In a time when we believe we have seen it all, along comes a new trend-setting beauty salon that specializes in eyes.

Much like the evolution of nail salons, eyelash salons are becoming increasingly popular and The Lash Lounge is pioneering the way. The first salon franchise dedicated to eyelash extensions has grown a once untapped niche into a flourishing business by providing entrepreneurs with a franchise opportunity that offers consumers a glamorous, low-maintenance beauty regimen.

With six salons already open and operating throughout Texas, the company’s plans call for an additional 25 salons in the next three years, eyeing Chicago, Houston, Los Angeles, Miami and New York for expansion.

“Lash extensions are more than just a trend, they are here to stay,” said Anna Phillips, Founder and President of The Lash Lounge, who worked in a variety of Day Spa’s, Salons, & Med-Spas for over 10 years before deciding to create a completely new salon concept that specialized in semi-permanent eyelash extensions. “Whether it is a single mother with young children and little time to look her best, or a bride-to-be in need of an eye-catching wedding day look, there is demand for our services. And we’re excited about meeting that demand coast-to-coast.”

Founded in 2006 and franchising since 2010, The Lash Lounge provides quality services in an upscale, relaxing environment that allows customers to feel beautiful with a low-maintenance beauty regimen. The first-of-its-kind concept specializes in semi-permanent eyelash extensions, lash and brow tinting, lash perming and permanent make-up. In addition to beauty enhancing services, the concept’s lash-loving clients can shop at the trendy boutique and enjoy an exclusive cosmetics line featuring mineral and vitamin enriched products.

“Twenty-five years ago, if you wanted permanent eyeliner, you went to a cosmetic surgeon’s office and for eyelash extensions, you went to the local drugstore to purchase glue-on false eyelashes,” Phillips added. “Our whole idea is to give our customers the convenience of achieving gorgeous eyes that look totally natural.”

The beauty industry and specialty salons have proven to be recession proof by showing continuous growth while other industries have downsized or slowed in development. To keep pace with the high demand and rapidly expanding industry, The Lash Lounge is seeking single- and multi-unit franchisees with a desire to further pioneer a new niche in the $40 billion beauty industry. No industry experience is necessary, only a desire to make customers look and feel beautiful. The average cost to open a franchise is between $220,000 and $383,000, with a franchise fee of $30,000.

“By definition, an entrepreneur is an owner or manager of a business enterprise who makes money through initiative,” Phillips said. “The Lash Lounge provides would-be business owners with the opportunity to own a business that is not only profitable, but personally fulfilling as well.”

For more information about The Lash Lounge franchise opportunities, contact Shari Harrold at 817-442-LASH (5274) or

About The Lash Lounge

The Lash Lounge, headquartered in Grapevine, Texas, currently operates six franchise and corporate locations throughout Texas. The company was founded in 2006 and is the first franchise concept of its kind, specializing in the art of semi-permanent eyelash extensions and permanent make-up. To add to the luxurious spa experience, each Lash Lounge location offers a variety of beauty products and trendy ladies’ boutique items for customers to browse while they receive services by Lash Lounge’s licensed technicians. A comprehensive training model has been developed by Founder Anna Phillips to ensure a visit to any Lash Lounge exceeds industry standards and customer satisfaction. The tried and true methods have been seamlessly replicated in each salon to make effortless glamour more convenient. For more information about The Lash Lounge and franchise opportunities, please visit


Laura Snyder
Fishman Public Relations
(847) 945-1300



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