May 22, 2012 // Franchising.com // Accor unveiled its carbon optimizer for professional customers with an exclusive worldwide preview at the IMEX Frankfurt trade show today. This tool will allow meeting and seminar organizers to know and cut their events’ carbon footprint. Accor is a leading player in meetings and seminars, with venues in roughly 2,000 hotels.
This Carbon Optimizer is interactive, user-friendly and combines a comprehensive set of variables, including the number of participants, the number of nights they plan to stay, how long the seminar will last, how big the meeting rooms are and the energy mix in the host country*. It also factors in food services, i.e. the type of food and whether meals are buffets or table-served.
That is what makes Accor’s method completely original: the calculators on the market often only measure emissions from production processes and energy consumption to power hotel equipment. Accor, however, includes indirect emissions associated with organizing seminars, i.e. waste treatment, paper and, especially, food which is a substantial source of carbon emissions.
This way, customers will be able to choose menus based on their carbon footprint, and adopt more responsible choices.
By the end of 2012, all Accor sales teams will have access to this tool to help their customers organize their seminars.
This carbon optimizer was developed by Accor to meet its professional customer expectations. The guest survey that the Group ran in six countries and published in June 2011 revealed that 84% of business customers are sensitive to sustainable development – compared to 76% of all customers. Business customers are also more aware of large business firms’ responsibilities and 57% of them say that they take sustainable development into account when they choose a hotel – compared to 51% of the total. The environmental footprint report published by the Group in December 2011 provided all the necessary databases to build this carbon optimizer.
Ludovic Dupont, Accor Vice President Travel Agencies - Meetings & Events, adds that “Sustainable development is an opportunity for our customers and a decisive competitive advantage for our brands, in every country. I am convinced that our commitment creates the sort of perception that nurtures customer trust and loyalty to Accor.”
This carbon optimizer is one step towards achieving the goals in PLANET 21, the new sustainable development program that Accor launched in April 2012.
Sophie Flak, Accor Executive Vice President for Academies and Sustainable Development, explains, “The ambition of PLANET 21 is to involve more our customers in our continuous-improvement drive on the sustainable development front. The carbon optimizer, an innovative tool packed with completely new calculation variables, is a step in that direction. It will allow us to work with our professional customers to on sustainable offers for meetings and seminars in our hotels.”
* The proportion of the various sources used to produce energy.
Accor, the world's leading hotel operator and market leader in Europe, is present in 92 countries with more than 4,400 hotels and 530,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis Styles, Etap Hotel/Formule 1/ibis budget, hotelF1 and Motel 6 - provide an extensive offer from luxury to budget. With more than 180,000 employees* in Accor brand hotels worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.
*Including 145,000 in owned, leased and managed hotels.
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