Cincinnati, Ohio (PRWEB) May 28, 2012 - Fresh Coat Painters has extended its reach in North Carolina with the launch of John Greer’s franchise to serve Raleigh, Durham, Wake Forest, Franklinton, Apex, Cary and their surrounding communities.
For Greer, the new business offers the opportunity to invest in himself while providing solid jobs for others.
He came to the business with experience in the medical field, having served as a paramedic in New York City before heading to Iraq as a civilian contractor and assisting in health care there. Upon his return, he relocated to North Carolina and opted to start his own business. “I was interested in owning my own business, but I looked to a franchise for the assistance needed in getting started, especially in this economy,” he said. “I looked at various business models, but all of them came with potential pitfalls. Then I found Fresh Coat, and its structure made sense. Let the painters do the work while I guide the business.”
Bernie Brozek, president of Fresh Coat, said Greer’s experience is not uncommon.
“Often our owners have checked out other franchise opportunities and found their costs were too high or the business was unsustainable,” he said.
“With Fresh Coat, we’ve targeted an industry where the need will continue indefinitely and the potential for growth expands with that need. Our business structure lets owners focus on promoting their business while their experienced painters – employees, not subcontractors – complete the work. It ensures clients get the best skills of all those involved.”
In his research, Greer said, he found Fresh Coat had a “good reputation and good people.”
“Start-up and overhead costs were reasonable, and everything was already in place to help me launch quickly,” he said. “I didn’t have to research different companies to decide on payroll operations, insurance, workers’ comp, competitive pricing, and all the other requirements necessary to start a business. The business model was definitely a selling point.”
He also has found that painters appreciate the business model in that most of them are looking for full-time work, and the Fresh Coat structure allows for that possibility.
“Raleigh is a big market with lots of competition,” Greer said. “We’ve got everything from major chains to mom-and-pop operations. What I can offer quality painters is that weekly paycheck that allows them to get and establish credit and build better futures for themselves. That, in turn, builds a better community for all of us. I want to create those kinds of job opportunities.”
Brozek said Greer has the vision to build a successful enterprise.
“We strive to ensure our franchise owners have the tools necessary to bring their vision to fruition,” he said. “To do so, we complement their inherent abilities with quality marketing, training and resource materials including access to our many client assistance programs. Among those are our 24/7 call center, proprietary EPIC estimating system, Paint Now-Pay Later same-as-cash financing, Automatic Touch-Up for businesses, and fund-raising options for charities.”
Greer said he already has seen positive reactions to those offerings.
“Obviously the 24/7 call center is a big benefit,” he said, “but the EPIC system really puts us ahead of our competitors. It makes for a more professional image all around. We’re able to take accurate measurements and print out a detailed quote with descriptions of the costs and the time table, usually on the spot. They don’t need to wait for us to get back to them.
“I’ve also found that clients love to have the option of paying for their painting services over time. It really reduces their stress knowing that they can get the whole job done all at once rather than having to do things piecemeal.”
Greer said knowing that the employees have been screened also reassures clients, and he believes it will lead to more referrals down the line.
“Clients can know who is in their homes and that they can be trusted,” he said. “My hope is that as I establish my business, our happy clients will always have the Fresh Coat name at the top of their lists when their friends and associates ask them who they recommend for painting services.”
To learn more or to schedule a free, on-site quote for residential or commercial projects in Raleigh, Durham and their surrounding North Carolina communities, call Greer at 919-278-7066 or visit http://www.freshcoatraleighdurham.com.
Founded in 2004 in Cincinnati, Ohio, Fresh Coat Painters provides services for residential, commercial and governmental customers in more than 100 major cities across the United States and Canada. Fresh Coat is part of the International Franchise Association, the Small Business Association’s Franchise Registry, VetFran and Minority Fran. For more information, call 866-708-9355 or visit http://www.freshcoatpaintersfranchise.com.
Fresh Coat Painters