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Moe's Southwest Grill Facebook Recipe Contest Raises the Seasonal Salsa Bar to New Heights

By: Moe's Southwest Grill |  11 Shares     118 Reads

ATLANTA, GA - (Marketwire - May 29, 2012) - Moe's Southwest Grill, the fun and engaging fast-casual restaurant, is challenging its Facebook fans to raise the bar this summer -- the salsa bar -- with its first "Raise the Salsa Bar Contest." Fans can heat things up by entering their original salsa recipe for a chance for it to be featured in more than 450 Moe's restaurants nationwide and take home a $1,000 cash prize.

Why let the queso have all the fun? From now through June 29, 2012, fans can visit Moe's Facebook page to submit their original salsa recipe in this fun and flavorful online contest. Whether you prefer mild and sweet salsas that pull in citrus undertones, or if you like to set off the fire alarms with habanero and jalapeño peppers, the bar is sky-high to what you can create.

Moe's executive chef and judging panel will then select ten semifinalists to enter into the next round of the recipe contest competition -- the popular vote. Semifinalists are selected based on ingredient selection, originality, and ease of preparation.

"We are really proud of our fresh, seasonal and free salsa bar and wanted to let our fantastic Moe's community have a hand in creating the next delicious addition," said Dan Barash, Executive Chef, Moe's Southwest Grill. "Our Moe's fans really define who we are and we can't wait to experience this fun competition with them."

The final three contestants selected by popular vote will then be prepared, taste tested and judged by Moe's executives to determine who raised the salsa bar to new heights, crowning the victor of the first "Raise the Salsa Bar Contest." The winning recipe will be featured as a limited time offer in 450 Moe's restaurants nationwide, and receive a cash prize of $1,000.

The Moe's Southwest Grill salsa bar rotates salsas seasonally, capturing the unique flavors of each period, providing mouth-watering salsas made with fresh, natural ingredients. In 2011, Moe's launched a new Food Mission to bring the highest quality ingredients to every guest, every day, everywhere. This means focusing on the best possible options for guests including vegetarian and low-calorie ingredients, to a variety of ingredients without rBGH, steroids, added preservatives, or MSG, and of course, always prepared fresh with no microwaves.

For more information, please visit social.moes.com/salsabar. This contest is open to legal residents of the U.S., aged 18 and older. Limit one entry per person, so make it a good one!

About Moe's Southwest Grill

Moe's Southwest Grill is a fast-casual restaurant franchise featuring fresh southwest fare in a fun and engaging atmosphere with over 450 locations in 33 states. At Moe's, each meal is prepared right before your eyes and is served with free chips and salsa, including the Homewrecker burrito, the Billy Barou nachos, and the Close Talker salad. Founded in 2000, Atlanta-based Moe's Southwest Grill was ranked #1 in its category in Entrepreneur's Franchise 500 in 2010 and is a Gold Award winner of the 2008 Consumer's Choice in Chains Awards. For more information, visit www.moes.com.

Media Contact:

Melissa Williamson
melissaw@finnpartners.com
310.552.4163

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