May 31, 2012 // Franchising.com // PARSIPPANY, N.J. – ERA Real Estate, an innovative real estate franchisor for more than 40 years, today announced the next generation of ERA.com, completing an integrated IDX search solution comprised of website, mobile app and tablet app platforms. Each of the ERA search tools provides a consistent, branded consumer experience to extend and amplify the ERA brand into local markets while driving leads to local brokers. In addition, more than 700 custom local brokerage and agent websites came online today, mirroring the look of the new ERA.com national site but serving consumer searches through local MLS feeds.
"Our broker-centric real estate search platform is a clear example of ERA Real Estate's commitment to helping build business at the local level," said Charlie Young, president and CEO of ERA Real Estate. "We believe search needs to be local and this solution puts the broker at the center of the consumer experience. Our IDX Web solution maintains the integrity of listings by complying with local MLS display rules and connects consumers directly with our brokers. In short, our strategy for ERA's national real estate portal is completely aligned with our overall business strategy."
The ERA.com website hub, powered by Homes.com, along with native mobile and tablet apps powered by Smarter Agent, provide a fully-branded entry point for consumer search while directing searches, traffic and leads to local ERA offices. Each broker's fully branded satellite website and app is provided by ERA Real Estate at no additional cost. The new ERA.com website also provides a host of customization options including content and featured photography, as well as advanced lead-capture tools and detailed reporting.
The new ERA.com Web site has a robust dashboard that allows brokers to not only manage page content and photography but build and organize the site's navigation menu. In addition, the dashboard allows users to leverage social networks to make new connections and prospects; access analytics for website traffic, views, and leads; and create a Home Seller Report to showcase the listing distribution strategy for ERA brokers' home sellers.
"Since the initial launch of ERA.com 15 years ago, the role of the local broker's website as a marketing tool has grown in increasing importance," said Young. "As a brand, we recognized the need to improve efficiencies and create cost savings for our franchisees in their web marketing efforts and the new ERA.com website platform delivers on both fronts. In addition, as search habits continue to evolve, our mobile and tablet apps create the opportunity to connect with consumers on any device."
ERA Real Estate is an innovative franchising leader in the residential real estate industry with 40 years experience in developing consumer-oriented products and services. The ERA® network includes approximately 32,000 brokers and sales associates and approximately 2,400 offices throughout the United States and 36 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. ERA Real Estate information is available at: ERA.com.