STAMFORD, Conn. - (BUSINESS WIRE) - In celebration of the brand’s sixth anniversary of Breathe Westin®, Westin Hotels & Resorts announced today that The Westin Paris – Vendôme is the latest addition to its growing global portfolio of smoke-free hotels. In January 2006, Westin became the first major hotel chain to introduce a brand-wide smoke-free policy across all its North America properties, setting the stage for an industry-wide shift in thinking. Westin continues to expand Breathe Westin® around the world, illustrating the brand’s ongoing commitment to maintaining health and well-being on the road.
The Westin Paris – Vendôme, which boasts breathtaking views of the Eiffel Tower and Louvre Museum, joins a host of international properties that have gone smoke-free since the brand first introduced Breathe Westin® six years ago. As an industry innovator, Westin continues to explore opportunities to introduce Breathe into new global markets and regions, most recently expanding into Mexico, Peru, Spain and Italy. The response from Westin guests, including many smokers, has been overwhelmingly positive. Customer research shows that 92% of guests prefer smoke-free rooms and 80% of consumers prefer public spaces that are also free of cigarette smoke.
“Westin Hotels & Resorts is excited to further expand its portfolio of international smoke-free properties and we are proud to have The Westin Paris – Vendôme as our latest addition,” said Brian Povinelli, Global Brand Leader, Westin Hotels & Resorts. “As a brand that continuously adapts its programming to better coincide with guest preferences, Westin’s smoke-free policy responds to consumer demand for healthy environments, and speaks to the brand’s promise of ensuring guests leave feeling better than when they arrived.”
Breathe Westin® is one of several signature wellness initiatives that the brand has introduced over the past several years. In 2011, Westin unveiled its groundbreaking “For a Better You” marketing campaign that uses artistic imagery to depict the Elements of Well-Being that help Westin guests leave feeling better than when they arrived.
Westin Hotels & Resorts makes the healthiest choices irresistibly appealing, so guests leave feeling better than when they arrived. With more than 186 hotels and resorts in over 36 countries and territories, Westin is owned by Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,090 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com