Getting Good Results with Exhibits and Displays
June 01, 2012 // Franchising.com // CARROLLTON, TX - From a regional sales meeting or national convention to a major trade show, the right exhibit or display – and the right graphics – are essential for success. Simply stated, a good sign gets results. Those results take the form of having better recognition of products and services, building brand equity and creating a professional, consistent image and ideally, creating sales.
"The purpose of a trade show or event is to get noticed or send a message. Using effective displays and graphics can help you do this,” says Drue Townsend, senior vice president of marketing for FASTSIGNS International, Inc., (SIGNWAVE) a worldwide signs and graphics franchisor. “Even at the busiest show, colourful graphics can pull visitors from the aisle into a company’s booth.”
According to the Center for Exhibition Research, exhibitors only have about 4 to 6 seconds to grab the attention of someone walking past their exhibit. Studies also show that adding photography to a tradeshow exhibit will enhance attendee recall by 26 percent.
Technology now allows large format, full color graphics to be produced with photographic-quality resolution and long-lasting color for indoor or outdoor use. For meeting and event planners, as well as others responsible for trade show booths or displays, the options available continue to grow. Today’s professional sign shops are equipped to provide entire exhibit packages – from the booth itself to the customized graphics that make it stand out.
SIGNWAVE® offers the following suggestions when planning exhibits and displays:
- How long will the exhibit/display be used—one event, or several?
- Is the audience/target the same for each show or will it vary?
- What is your budget?
- What image do you want to project?
- What is the viewing environment—is the room dark or is it outside? Is the exhibit/display already designed, or must it be designed and approved?
- When do you need your completed exhibit/display?
- Can you set it up or will you need a sign company to set it up for you?
… and for the budget conscious, remember that signs can be saved and reused for future events.
SIGNWAVE® sign and graphics centers use innovation and technology to make the sign buying process fast and simple by offering consulting, design, production, file transfer, delivery and installation for a full range of custom sign and graphic products.