Cincinnati, Ohio (PRWEB) June 04, 2012 - With the launch of their Fresh Coat Painters franchise in Monroe, Ohio, Steve Moody and Shannon Oyler are merging differing skills to create a “very quality-oriented” business. “We both want the job done right,” Oyler said. “I wanted to be sure the structure was such that all parties – owners, clients, painters and managers – would benefit.” Both she and Moody had concerns about the reputation of the painting industry, but the Fresh Coat business model alleviated that worry. “I wondered about what type of employee we were going to find,” Moody said. “With the Fresh Coat model, we could see how we could find the best employees and provide them with the benefits to ensure they’ll want to stay with us long-term.”
Fresh Coat Painters is extending its services in Ohio with the addition of Steve Moody and Shannon Oyler’s franchise to serve Monroe, Morrow, South Lebanon, Springboro, Fairfield, Hamilton, Lebanon, Middletown and their surrounding communities.
For Moody and Oyler, the franchise provides each partner with an opportunity to use their best skills while growing a profitable business for both – all while ensuring top-notch, professional services for their clients.
“We’re very different people,” Moody said. “I tend to be strictly business. I just want the job done and done right in the most efficient way possible. Shannon approaches work in a much more personable way. I knew I wouldn’t be able to make this franchise work without the balance of her skills.”
Oyler acknowledges that her background is “more personable” because she has spent much of her career in recruiting, hiring and training personnel. Nevertheless she was the one who had to be convinced that Fresh Coat was the right fit for their goals.
“We’re both very quality-oriented people, and we both want the job done right,” she said. “By the time he introduced Fresh Coat to me, Steve was already enthusiastic because he knows that professional painting services are something the community needs. With that, there’s no dispute. But I was much more analytical and nitpicky about the details. Ultimately, though, Fresh Coat was able to answer all my questions. I wanted to be sure the structure was such that all parties – owners, clients, painters and managers – would benefit.”
Bernie Brozek, president of Fresh Coat, welcomed the scrutiny.
“Our business model is unique because we are striving to alter the image of the industry,” he said. “Its reputation has been tarnished because of too many fly-by-night operators. That’s hurt the image of owners and the reputations of painters. And it’s lowered the trust levels of potential clients who often complain of no-shows, unfinished projects or sloppy work. With our structure, the clients get the best skills of all involved from their first phone call throughout the project and into the follow-up.”
Both Moody and Oyler had been successful business owners and managers before, so while they knew best practices in business, they had concerns about the painting industry, Oyler said.
“I wondered about what type of employee we were going to find,” Moody added. “We know that getting the job done correctly depends on having employees who are committed to quality work and who genuinely care about the clients. With the Fresh Coat model, we could see how we could find the best employees and provide them with the benefits to ensure they’ll want to stay with us long-term.”
Brozek said the business model does attract more professional painters because Fresh Coat never uses subcontractors. “Our owners spend their time promoting and growing the business,” he said. “Their role is to ensure that client service managers and painters have steady work, which promotes employee loyalty. Those employees then can focus their attention on the clients’ needs ensuring they receive top quality work completed on time and on budget. Clients receive the best skills of all involved.”
Oyler said that their interviews with painters have confirmed Brozek’s observations. “What we’re finding is that almost every painter has tried to run a business, but they didn’t want to do the marketing and the bookkeeping. They wanted to be painters. I think they appreciate what we’re doing because we handle those aspects of the job, and they get to do what they prefer.”
Moody added that he also could see that some of the painters might be good business owners or managers if they received the right training. “With our structure, we could increase that painter’s options. We could give them the chance to lead a crew, develop those skills, and grow as the company grows.”
With Fresh Coat’s marketing materials and ongoing support, Oyler said she sees the opportunities for the company and the community as “unlimited.”
“Helping our owners succeed is basic for us,” Brozek said. “Our goal is to complement our owners’ inherent abilities with quality marketing, training and resource materials, which include several client assistance programssuch as a 24/7 call center, proprietary EPIC estimating system, Paint Now-Pay Later same-as-cash financing, Automatic Touch-Up for businesses, and fund-raising opportunities for charities.”
Moody noted the obvious benefits of having a live person available to answer questions anytime of the day or night, receiving actual quotes instead of estimates, and being able to pay over time if necessary.
“Some of the best supports for clients, though, aren’t so obvious to them,” he said. “As owners, we have access to all these other franchise owners, and we can benefit from each other’s experiences. I know that if I’ve got a question, I can post it to our network and within minutes I’ll have answers. As owners, we also have access to vendors where Fresh Coat has long-standing relationships. That provides us with uniform pricing and readily available resources. For example, our local Sherwin Williams has an interior decorator on staff who we can contact if a client needs such services.”
Oyler agreed. “There’s so much there to help us service our clients. It’s a win-win for all involved.”
To learn more or to schedule a free, on-site quote for residential or commercial projects in Monroe, Morrow, South Lebanon, Springboro, Fairfield, Hamilton, Lebanon, Middletown and their surrounding Ohio communities, call 513-618-7417 or visit http://www.freshcoatmonroe.com.
Founded in 2004 in Cincinnati, Ohio, Fresh Coat Painters provides services for residential, commercial and governmental customers in more than 100 major cities across the United States and Canada. Fresh Coat is part of the International Franchise Association, the Small Business Association’s Franchise Registry, VetFran and Minority Fran. For more information, call 866-708-9355 or visit http://www.freshcoatpaintersfranchise.com.
Fresh Coat Painters