DENVER - (BUSINESS WIRE) - Jun. 11, 2012 - Chipotle Mexican Grill (NYSE: CMG) has announced the two locations for its Cultivate Food, Ideas & Music Festivals for 2012. Denver, the burrito chain’s birthplace, will join Chicago this year in hosting a Cultivate festival curated by Chipotle. Cultivate Chicago will be held on Saturday, September 15 in Lincoln Park, and Cultivate Denver is slated for Saturday, October 6 in the Meadow at City Park.
The free, one-day festivals will include cooking demonstrations by celebrity chefs, live music, food artisans and other activities emphasizing fresh and affordable food made with sustainable ingredients.
“Cultivate is the first festival of its kind to bring together national culinary talent, musicians and thought leaders,” said Mark Crumpacker, chief marketing officer at Chipotle. “These events give our customers an opportunity to experience Chipotle in a new way and to learn something about issues in food, develop a deeper appreciation for farmers and food artisans who are changing food culture for the better, and enjoy some great music.”
Musical acts slated to perform include G. Love & Special Sauce and Allen Stone in Chicago and Best Coast and Okkervil River inDenver. Additional musical acts will be announced in Chicago and Denver later this summer.
Similar to last year’s Cultivate Chicago, both festivals will include an Artisan Tent offering a wide selection of local artisan-crafted foods for sampling and purchase, a Tasting Tent featuring local and specialty beers and wine, a Kids’ Tent with crafts and organic snacks, and various other activities to shed light on and spark discussion about contemporary food issues. Chipotle will also serve a selection of dishes based on its traditional menu and ingredients, but with a unique spin specially created for the Cultivate festivals, and offer select dishes from ShopHouse Southeast Asian Kitchen, the Asian concept it opened in Washington, D.C. last year.
Proceeds from the sale of beer and wine in the festival’s Tasting Tent will be donated to FamilyFarmed.org, a non-profit organization that works with family farmers and organizations that support them to build and expand local food systems.
For more information, visit chipotle.com/cultivate.
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that where possible are sustainably grown and naturally raised with respect for the animals, the land and the farmers who produce the food. A similarly focused people culture, with an emphasis on identifying and empowering top performing employees, enables us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates more than 1,250 restaurants. For more information, visit Chipotle.com.