Yogurtland and Sanrio Announce 2012 Co-Branded Partnership

Brands launch all-new limited edition merchandise featuring Hello Kitty® and Sanrio friends at Yogurtland

ANAHEIM, Calif. - (BUSINESS WIRE) - Yogurtland, the fastest growing frozen yogurt brand known for its self-serve environment and innovative flavors and toppings, announce a second year of partnering with Sanrio Inc., the global lifestyle brand best known for pop icon Hello Kitty. The co-branded merchandise will include multiple items featuring Sanrio’s famous Hello Kitty, Little Twin Stars®, TuxedoSam® and Badtz-Maru®. Items will be available at participating Yogurtland locations beginning July 10, 2012, through Labor Day weekend.

Each of the four characters will be featured on Yogurtland’s famous biodegradable spoons and four special cup designs will be released with all the characters showcased in a different city. The Hello Kitty spoon launches on July 10 and the cup will feature the glamorous city of Hollywood, Calif. TuxedoSam’s spoon will be available on July 24 and the cup showcases the art deco-inspired city of Miami, Fla. August 7 is the release date for the Little Twin Stars spoon along with the cup that is set in the city of San Francisco, Calif. The promotion culminates with an August 21 release of the Badtz-Maru spoon and a cup highlighting the beaches of Honolulu, Hawaii.

“The Yogurtland and Sanrio partnership was a huge success last year and we are thrilled to be working with such a beloved brand again this year,” said Phillip Chang, Founder and CEO of Yogurtland.

Janet Hsu, COO and President of Sanrio Inc., adds that, “Sanrio and Yogurtland speak to the same core audience and reach a loyal multi-generational fan base. This co-branded partnership allows for Sanrio’s supercute characters to reach an additional audience in a fun, family friendly environment.”

Through this partnership, co-branded items will once again be available for purchase at all participating Yogurtland locations. Items will include a Hello Kitty plush dressed in a Yogurtland uniform, key chains, buttons, tote bags, and money coin purse featuring all four characters. Retail prices will range from $2.50 for a tote bag to $13.50 for a Hello Kitty plush.

To celebrate the launch of the partnership, Hello Kitty, Badtz-Maru and TuxedoSam will make a special guest appearance at the Yogurtland Universal City location in Los Angeles on July 10. From 11:00 a.m. – 2:00 p.m. guests will enjoy photo opportunities, free frozen yogurt and other fun Yogurtland items while supplies last. Additional launch events will take place on July 24 in Miami, August 7 in San Francisco and August 21 in Honolulu.

About Yogurtland Franchising, Inc.

Created in 2006, Yogurtland is the first national frozen yogurt brand to empower their customers with the ability to serve themselves, and revolutionized the now ubiquitous self-serve, pay-per-ounce model seen nationwide. An industry pioneer in premium-quality frozen yogurt, Yogurtland’s fundamental “You Rule” philosophy allows customers the freedom to create their own servings from a choice of 16 original sweet and tart flavors made with real ingredients and more than 35 toppings. Headquartered in Anaheim, Calif., Yogurtland is the nation’s leading and fastest-growing frozen yogurt brand, with more than 185 locations in the U.S., Mexico and Guam. For more information about Yogurtland, please visit www.yogurt-land.com.

About Sanrio

Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, is a worldwide lifestyle brand founded on the “small gift, big smile®” philosophy -- that a small gift can bring happiness and friendship to people of all ages. For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 12,000 U.S. locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com and www.facebook.com/hellokitty.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50309077&lang=en

Contacts:

Yogurtland

Murphy O’Brien Public Relations
Wendi Shapiro / Tracey Koblick / Lydia You
(310) 586-7106 / (310) 586-7130 / (310) 586-7124
wshapiro@murphyobrien.com / tkoblick@murphyobrien.com / lyou@murphyobrien.com

Sanrio Inc

Orsi Public Relations
Dyann Hawkins / Sara Pollock
(323) 874-4073
dyann@orsipr.com / sara@orsipr.com

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