We Olive Announces Second Annual Culinary Competition:

We Olive Announces Second Annual Culinary Competition:

 “Discover Cooking With California Olive Oil” Recipe Contest Seeks Original “Extra Virgin” California Cooks

Paso Robles, CA (PRWEB) June 14, 2012 - Frank and Ruth Mercurio, owners of California’s premier retailer of artisan olive oil, We Olive, announced today the launch of their 2nd annual “Discover Cooking With California Olive Oil” recipe contest via stores, email and Facebook, to uncover the most ORIGINAL recipes using any California Extra Virgin Olive Oils found at We Olive stores and weolive.com.  The grand prize includes a luxury wine and olive orchard vacation in Paso Robles Wine Country. With 10 high-profile locations, We Olive features a broad range of over twenty California-sourced olive oils that can be sampled on-site – offering patrons a taste of the ultimate Olive Oil Experience and an unparalleled level of customer service and education. Because the popular retailer only carries the finest array of artisan products, We Olive has earned a devoted following of foodies and passionate home cooks. The recipe contest, now live at each store and weolive.com, encourages entrants to experiment and submit original recipes using their We Olive olive oils-of-choice.

We Olive only sells olive oils that are certified Extra Virgin by the California Olive Oil Council (COOC). “The We Olive customer has come to realize - often through tastings and educational seminars at their local We Olive storefronts - that high-quality California olive oil is an essential ingredient needed to elevate the taste and quality of their favorite recipes and can also inspire innovative new ideas in the kitchen,” states owner Ruth Mercurio - a COOC board member.

The top prize packages include Central Coast Wine Country, Olive-Centric Culinary getaways, luxury experiences, educational opportunities and store shopping spree experiences. All entrants will secure a 20% off shopping spree at their local store or online – an added incentive that has We Olive fans busily testing their favorite recipes to submit online.

“We are passionate about raising the level of awareness about the health benefits and superior quality of our artisan growers who supply We Olive with the finest California Extra Virgin Olive Oils,” states owner, Frank Mercurio. “Our enthusiastic response last year from talented home cooks inspired our community to continue experimenting with the diverse flavors from the wide variety of delicious ingredients at We Olive.”

The Grand Prize is music to any olive oil aficionado’s ears: A Luxury Central Coast Olive Oil Culinary Tour, which includes:

  • A two-night stay for 4 (room and tax) at Rancho Olivos de Oro Orchard guest house
  • Admission to the 2012 Paso Robles Olive Festival and VIP Lounge, of which We Olive is the title sponsor
  • Olive Oil Sensory Class By the California Olive Oil Council
  • Invitation to Attend the Olive Festival Grower Party in downtown Paso Robles
  • An Expert-Guided Olive Orchard Tour
  • Paso Robles Wine Tasting Tour
  • $400 Travel Voucher to Paso Robles Wine Country
  • A $100 Olive Oil Shopping Spree at We Olive Paso Robles or http://www.shopweolive.com.

Ten Store Finalist prizes, granted to one from each We Olive retail store will all receive:

  • A $100 gift certificate from their We Olive store
  • Admission to the 2012 Paso Robles Olive Festival and VIP Lounge
  • Olive Oil Sensory Class By the California Olive Oil Council
  • Olive Festival Growers’ party in downtown Paso Robles
  • Guided Olive Orchard Tour

The We Olive Facebook fans also can receive a $50 gift certificate from their respective We Olive stores based on receiving most ‘shares’ for their recipe.

All contestants submitting an original recipe will receive a 20% coupon off We Olive Extra Virgin Olive Oils and Aged Balsamic Vinegars from the shops’ fustinos. These coupons may be used at any We Olive store or at shopweolive.com on or before August 31, 2012.

How to Enter:

Contestants may submit their recipe directly to their local We Olive store, send by email to their store, on weolive.com or email their recipe to info@weolive.com

Each contestant may submit one original recipe using We Olive Extra Virgin and flavored olive oils. The submitted recipe can be an appetizer, main course, side dish, salad, baked good, candy or dessert. We Olive’s expert judging Panel recommends each entrant specify the We Olive Extra Virgin Olive oil used in the recipe and its flavor category (delicate, medium or robust). Only persons who are at least 21 years of age can enter. Contest rules and entry forms are now available at each We Olive Store and weolive.com. The final time for entering in store is July 10th, 2012 at 5 pm (PDT).

About We Olive

We Olive – The Olive Oil Experience – is the nation’s leading retailer of artisan California Extra Virgin Olive Oils, aged balsamic, mustards, pesto, tapenade and other gourmet foods that enhance the discovery of olive oil. We Olive offers an unparalleled franchise opportunity for those who are passionate about great food and wine, We Olive & Wine Bar, which successfully integrates a thriving retail olive oil and gourmet foods component, with an educational, tasting-oriented wine bar. We Olive & Wine Bar provides a charming, intimate destination for locals and tourist alike to experience and become educated about wine, olive oil and delicious, simply prepared healthful foods. This exceptional franchise opportunity offers multiple streams of revenues and a proven track record of growth and success.


Ruth Mercurio
We Olive



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