To Franchise Or Not To Franchise: Better Life Maids Covers The Pros & Cons
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To Franchise Or Not To Franchise: Better Life Maids Covers The Pros & Cons

Better Life Maids president and chief experience officer Matt Ricketts covers many of the pros and cons of franchising. These are the questions a prospective franchisee should ask before making a major decision.

St. Louis, MO (PRWEB) June 18, 2012

Deciding to buy into a franchise is usually not a cheap proposition. After all, a prospective franchisee buying into the expertise, guidance and knowledge of the franchisor. Franchising can save a lot of time in the learning curve and increase a new business owners chances of success. Better Life Maids president and chief experience officer Matt Ricketts how franchising can provide a turnkey system that is easy to execute and well-documented. In other words franchising is designed to help new business owners be successful right out of the gate.

But is a franchise the right decision for everyone? Ricketts helps outline a list of general pros and cons to consider as you make your decision.


A solid franchise in the right area can be a truly lucrative venture.

The brand name and opportunity is already developed.

While a franchisee may be a new entrant into an area, they are still working within a proven and successful system that should get them started on the right foot.

A franchise will provide significant initial and ongoing training.

All of the businesses core technologies are developed and in place, so a new business owner can focus on operations and not technology development.

Franchisees don’t have to develop marketing plans; those are already done for them. This includes advertising and promotional support, brand development, marketing collateral, and even marketing plans.

"With franchising a business like Better Life Maids you’re not alone – you have training and assistance available so you can get questions answered quickly and issues resolved in record time. As a Better Life Maids franchisee you are in business for yourself, but not by yourself." said Ricketts.


A franchises requires a new business owner to specifically follow the guidelines of the franchise system. A franchisee will be required to use the same branding logo, website design and other things specific to the franchise in order to maintain the integrity of the brand. For an entrepreneur that wants to express their own creativity, this can be stifling.

Some franchises can be incredibly expensive. (Better Life Maids franchises are not.) Many franchises have franchise fees starting at $30,000 or more. The Better Life Maids franchise fee is $14,500, nearly half of most other similar franchises.

Franchisees owe a royalty or franchise fee ongoing. Some franchises also require advertising fees.

A new business owner must follow the rules of the franchise or you risk losing your business opportunity.

"Franchising can be an easy way to get into business for yourself. But do review documents carefully, be sure you understand the fine print and that you agree with the general business philosophy. Also, be certain you have stellar communications with the franchisor. Nothing can kill a deal sooner than miscommunications and mistakes made because something wasn’t understood." said Ricketts.

About Better Life Maids

Better Life Maids is a green house cleaning service founded in St. Louis, MO. Better Life Maids is seeking to grow in select markets through a franchise development program, as well at the addition of new company owned units. Better Life Maids has partnered with Better Life a green household cleaning products company to help create the first national green product and service brand. For more information visit or


Matthew Ricketts
Better Life Maids
(877) 624-3846 3



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