Smashburger Smashes Into Calgary Stampede With Ultimate Burger Battle
Second location opens in Royal Oak with stampede-themed burger battle and 'year of free burgers' giveaway.
CALGARY, ALBERTA--(Marketwire - June 21, 2012) - Smashburger, America's fastest growing "better burger" restaurant, is opening its second location in Calgary on Wednesday, June 27, 2012, at the Royal Oak Centre, #319 - 8888 Country Hills Blvd NW. Situated in Royal Oak, the second location follows the tremendously successful launch of the first-ever Canadian restaurant, which opened in early May 2012 in the city's northeast.
Smashburger offers gourmet burgers that are cooked to perfection using their signature "smashing" technique. Served fresh with a selection of high quality toppings and variety of sides, the Royal Oak location will also feature the regional Alberta-inspired menu which includes items such as the Calgary Smashburger, Calgary chicken sandwich, and MacKay's milkshakes, all which cater to homegrown tastes and support local suppliers.
"Calgary has welcomed Smashburger with open arms and we have no doubt the excitement will continue with our second location," says David Prokupek, Chairman & CEO of Smashburger. "Royal Oak is the perfect location to open our doors to the city's sprawling residential market."
In honour of the grand opening, Smashburger will welcome some of the city's most prominent food writers and bloggers for a Stampede Burger Battle, including: Gwendolyn Richards, The Calgary Herald; Dan Clapson, Dan's Good Side; Julie Van Rosendaal, Dinner with Julie; Gabriel Hall, Le Voyage Gourmand; and Pierre Lamielle, Kitchen Scraps. The winner will earn city-wide foodie bragging rights.
Smashburger will also be giving away a year's worth of free burgers to one lucky visitor during the grand opening. A ballot box is available onsite for entry and the winner will be drawn on Wednesday, July 4, 2012.
"The incredible success of our first Canadian location confirms that Calgary and Canada are ready for a better burger experience," says Smashburger Founder & Chief Concept Officer Tom Ryan. "We hope to continue spreading the word about Smashburger and create a new standard for fast-casual dining."
Smashburger Royal Oak will be open seven days a week from 10 a.m. until 10 p.m.
Smashburger is the America's fastest growing, fast casual "better burger" restaurant and is currently branching out into Canada. Its hand-crafted burgers are made with fresh, never frozen, 100 per cent Certified Angus Beef, that are "smashed", seared and seasoned on the grill to juicy perfection for every individual order. Guests can build their own burger masterpiece or enjoy one of Smashburger's award winning signature recipes. Smashburger localizes its menu in every market including a unique burger and often chicken sandwiches, sides and shakes that highlight the distinctive flavours of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, a black bean veggie burger, grilled and split hot dogs, freshly prepared entrée salads, kids' meals, and an array of signature sides along with handspun MacKay's milkshakes and local beer. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the globe with 156 restaurants in the United States, one location in Calgary and one in Kuwait. Smashburger recently topped Fast Casual's 2012 Top Mover & Shakers list, and was named America's Most Promising Company by Forbes magazine last year. It is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award and was also named to the 2011 Inc 500 list. To learn more, visit www.smashburger.com.
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