Have It Your Way® With A Side Of Spiderman!

Have It Your Way® With A Side Of Spiderman!

Collectible Cups, Themed Desserts and More: BURGER KING® Celebrates the Release of ‘The Amazing Spiderman’ movie in Latin America and the Caribbean

MIAMI - (BUSINESS WIRE) - As excitement builds for the release of the hotly anticipated ‘The Amazing Spiderman’ movie, BURGER KING® guests can get in on the action by picking up collectible items including cups, toys and themed desserts with their meals in selected markets across Latin America and the Caribbean. Customers can check their local restaurants or online to find out what each market will be offering at a local level in regards to the promotion.

BURGER KING® restaurants is partnering with Sony Entertainment on the promotion. “We know our guests love movies and The Amazing Spiderman promises to be one of this summer’s biggest blockbusters,” says Jose R. Costa, vice president marketing for Latin America/Caribbean Region, Burger King Corp. “This partnership between BURGER KING®, Sony Entertainment and the Spiderman franchise demonstrates the strength of our brand in the Latin America and Caribbean region and our continued commitment to bring our guests added-value with hot properties they love.”

BURGER KING® restaurants are catering to their broad range of consumers by offering collectible cups in both kid and adult sizes in Colombia, El Salvador, Ecuador and Brazil. Kids cups will also be available in Uruguay, Costa Rica, St Lucia, Curacao, Bahamas, Peru, Chile, Bolivia, Paraguay, Panama and Jamaica. Special Sundae desserts – that come in Spiderman cups with themed red and blue sauce and candy toppings that pop in your mouth with every bite – will appeal to anyone with a sweet tooth and be available in the Dominican Republic, Trinidad, Suriname, Puerto Rico and Honduras. Mexico will be the only country in the region to feature special Spiderman toys for kids.

The promotion will activate in BURGER KING® restaurants on the day that the movie is released in each country when customers can visit their local restaurants to start collecting their Spiderman promotional items.

About Burger King Corporation

Founded in 1954, BURGER KING® (NYSE: BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 12,500 locations serving over 11 million guests daily in 82 countries and territories worldwide. More than 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com or follow us on Facebook and Twitter.


Hill+Knowlton Strategies

Louise Frosell
+1 (305) 343-9122



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