Orangetheory® Fitness Growth Surges With Addition of Three New U.S. Regions and Multiple Studios Opening Soon

FT. LAUDERDALE, FL--(Marketwire - Jun 25, 2012) - Ultimate Fitness Group, LLC, franchisors of Orangetheory® Fitness (, the energizing heart-rate-monitored interval fitness concept sweeping the nation, announces another surge in growth across the U.S., with three new regions and more than 16 additional studios opening by year's end.

David Long, CEO and Partner at Orangetheory Fitness, credits the distinctive high-energy experience and results with the rapid success of the franchise. "We offer something very unique, at the forefront of several trends in our industry. In addition to proven results, we address what people want from a fitness routine: personalized training in an affordable group setting; variety and intensity -- our heart rate-monitored intervals are designed to maximize calorie burn and metabolic increase; the latest equipment including SBT suspension; convenience; and the motivation to be fit and healthy. It's unlike anything else in fitness, and has proven successful for members and franchisees."

New Area Representative agreements in Illinois, New York City and Pennsylvania include plans to open at least seven Orangetheory Fitness studios in 2012. In addition, at least nine additional studios in existing regions including Arizona, Colorado and Florida will open before the end of the year. The U.S. growth follows recent international expansion in Canada, where prominent fitness industry leader, David Hardy, has secured Master Franchiser rights for Canada, with locations under development in Alberta.

Orangetheory Fitness is the first national fitness concept to leverage heart rate monitors for scientifically proven results. Each unique 60-minute session is broken into intervals of cardiovascular and strength training, producing a tremendous metabolic increase and calorie burn for up to 38 hours after the workout. The concept has received media attention for its unique approach, results and member testimonials.

Visit, or for franchise opportunities.

About Orangetheory® Fitness

Orangetheory® Fitness ( is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, SBT Suspension Training and free weights, burning up to an average of 900 calories per session. The result is the Orange Effect -- more energy, visible toning and extra calorie burn for up to 38 hours post-workout.


Kristin Seigworth
888-513-6245 ext. 701



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Scooter's Coffee
The success of the Scooter's Coffee franchise is based upon a commitment to quality products, fast and accurate service, and always delivering...
Anytime Fitness
Align with the world leader in fitness. Recurring-revenue business model, multi-club ownership potential. Don’t just join a franchise, join a...
Massage Envy
Massage Envy clinics are designed to provide a compelling image, an inviting and functional environment and the highest degree of operational...
Kono USA
We've taken one of America's favorite foods and made it even better, innovative, authentic, exciting, and now, we're taking the states by storm.
Row House
Row House is a network of premium boutique indoor rowing studio, delivering a low-impact, high-energy workout focused on generating team energy.
Share This Page

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.