TAMPA, Fla. - (BUSINESS WIRE) - The Melting Pot fondue restaurant franchise has launched the first national partnership with Foodspotting, a location-based dish recommendations site and mobile application that helps people decide what and where to eat while showcasing food from various eateries. The partnership will offer rewards for fans who “spot” The Melting Pot’s fondue dishes.
“As the first national Foodspotting partner, we’ve developed a system-wide social extension of our Fondue Effect creative campaign and added another fun, interactive component to our unique fondue dining experience,” said Sandy D’Elosua, national director of communications for Front Burner Brands (restaurant management company for The Melting Pot).
As part of the partnership, a 12-week sweepstakes will give fondue spotters the opportunity to win $100 Melting Pot gift cards from June 27 – Sept. 25. Anyone who "spots" a fondue dish at any Melting Pot restaurant by taking a picture, uploading it to Foodspotting and tagging it with the keywords "fondue" or "Melting Pot fondue" will be entered to win. A winner will be selected at random weekly.
Diners can also engage with The Melting Pot on Foodspotting through two guides (http://www.foodspotting.com/themeltingpot):
For more information about The Melting Pot, to find locations or to make reservations, visit: http://www.meltingpot.com. For more information on Foodspotting, and to download the free app for Android, BlackBerry, iPhone and Windows Phone, visit: http://www.foodspotting.com. Fondue Foodspotting sweepstakes rules are available at: http://www.foodspotting.com/promotions/26/rules.
With more than 140 restaurants in North America, existing locations in 36 states, Canada and Mexico and more than 15 locations currently in development, The Melting Pot Restaurants, Inc. is the premier fondue restaurant franchise. Founded in 1975, The Melting Pot continues to be a memorable dining experience. Guests enjoy a choice of fondue cooking styles and a variety of unique entrées combined with dipping sauces. The menu also includes cheese fondues, salads, fine wines and chocolate fondue desserts. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit: http://www.meltingpot.com.
National Director of Communications