A&W Burger Franchise Delivers Tasty Mobile Deals with SMS Marketing from 3Seventy
A&W Burger franchise owners Harman Management taps 3Seventy® and AFA Krause Advertising to launch their mobile marketing initiatives with free burger promotion.
Austin, TX (PRWEB) June 28, 2012 - 3Seventy, a leading provider of mobile engagement solutions, announced today the launch of a new SMS marketing campaign for Harman Management, the owner of A&W Burger franchises with almost 200 locations on the west coast. 3Seventy, AFA Krause Advertising, and Harman Management have seen an impressive response to the campaign, with over 36,700 opt-ins recorded in the first month of the mobile program.
The franchise owners wanted to drive more traffic to specific franchise locations with mobile and developed an offer for one free papa burger for customers that text the keyword BURGER to short code 70626. The response and continued interest in the program exceeded initial expectation.
“We know SMS coupons are a highly effective way to drive customer response, but are overwhelmed by the success of this mobile campaign,” says Amber Hampshire, Account Supervisor at AFA Krause Advertising. “Over the past three months the 3Seventy team has proven themselves to be knowledgeable, dependable, quick to respond, and most of all results driven, “says Amber Hampshire.
Due to the success of the initial SMS coupon campaign, 3Seventy, AFA Krause, and Harman Management have released a case study documenting the results. “This is an excellent example of the immediate results you can see from text marketing and this is a great case study in the Quick Service Restaurant industry,” said Carrie Chitsey, CEO and Founder of 3Seventy. The leader in mobile marketing is working closely with the franchise owner to build SMS marketing solutions that provide value to the customers and drive new revenue into the restaurant locations.
Read the full case study by visiting http://www.3seventy.com/resources/case-study-aw-burger-franchise/
3Seventy is a leading provider of mobile marketing solutions. 3Seventy's award-winning solutions allow clients to interact with their consumers by mobile channel of choice all within one easy-to-use platform. With an advanced portal, mobile campaigns can be quickly designed, customized and changed, while effectiveness can be instantly measured with detailed real-time reporting. The company's highly scalable, cloud-based technology enables companies to:
- Rapidly design, deploy and analyze mobile engagement solutions using SMS/MMS, QR Codes, mobile websites and app development
- Engage customers with real-time product info, coupons, sweepstakes, reward programs and surveys
- Create mobile programs that achieve measureable, high ROI results
- Drive call center efficiencies through migration to self-service with 3Seventy's proprietary, two-way interactive dialog MCRM platform
3Seventy works with leading companies such as AMF Bowling Centers, Hewlett-Packard, Pepsi, Playtex Sport, AT&T, Nestle, Sony Music, Gamestop, DMX, Young America, along with many software integration partners, advertising agencies and media partners. For more information about 3Seventy, please visit http://www.3seventy.com.