Build-A-Bear Workshop Shines with New SKECHERS Bears

Twinkle Toes® and Hot Lights® Clothing, Shoes and Accessories Complete the Collection

ST. LOUIS - (BUSINESS WIRE) - Jun. 28, 2012 - Build-A-Bear Workshop®, the interactive entertainment retailer of customized stuffed animals, is excited to introduce new SKECHERS Twinkle Toes and Hot Lights Bears with ears that light up when their paws are pressed. These new furry friends will bring the light-up fun of the popular SKECHERS shoes to teddy bears for the first time since Build-A-Bear Workshop began partnering with SKECHERS USA, Inc. (NYSE:SKX) in 2000. Nearly 4 million bear-sized SKECHERS shoes have been sold at Build-A-Bear Workshop.

“Our young Guests love to wear SKECHERS Kids shoes, and they love to have their bears wear them, too,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. “We are thrilled to expand our relationship with SKECHERS and celebrate the fun of SKECHERS shoes with these Twinkle Toes and Hot Lights Bears!”

The Twinkle Toes and Hot Lights Bears ($23 each), will be available beginning June 29 in Build-A-Bear Workshop stores and online at buildabear.com®. Twinkle Toes and Hot Lights themed clothing, shoes and accessories are also available at Build-A-Bear Workshop and buildabear.com to add to the fun. Additionally, Guests who purchase a Twinkle Toes or Hot Lights Bear will receive a coupon for 25% off of any purchase at a SKECHERS retail store in the United States or online at SKECHERS.com.

The fun continues at home when Guests bring the Twinkle Toes and Hot Lights Bears to life online on Bearville.com™, the company’s virtual world and entertainment destination. With a special code from their furry friend, Guests will receive exclusive virtual gifts to be redeemed in Bearville™. Each Twinkle Toes and Hot Lights bear comes with a virtual twinkling t-shirt and shoes for Guests’ online characters. This virtual code will also unlock an animal adventure and themed wallpaper for Guests’ virtual Cub Condo® houses in Bearville.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world and entertainment destination website at bearville.com™. The company was named to the FORTUNE 100 Best Companies to Work For® list for the fourth year in a row in 2012. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4 million in fiscal 2011. For more information, call 888.560.BEAR (2327) or visit the company’s award-winning website at buildabear.com®.

About the Build-A-Bear Workshop Friends Count Celebration

Throughout 2012, Build-A-Bear Workshop® is celebrating its 15th birthday and 100 million furry friends made. To thank Guests for helping the company reach these milestones, Build-A-Bear Workshop is hosting a year-long “Friends Count” celebration. The celebration includes in-store events and charitable activities. The company is also inviting Guests to share and read stories about others who have made furry friends at Build-A-Bear Workshop at the website buildabear.com/stories. For more information and updates on Build-A-Bear Workshop and the year-long “Friends Count” initiative visit buildabear.com® .

Trademarks

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word “make” not “build.”

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50326873&lang=en

Source: Build-A-Bear Workshop, Inc.

Contacts:

Build-A-Bear Workshop, Inc.

Jill Saunders
314-423-8000, ext. 5293
314-422-4523 (cell)
JillS@buildabear.com

Shannon Lammert
314-423-8000, ext. 5379
314-556-8841 (cell)
ShannonL@buildabear.com

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