Brad Paisley Pops Up in Jack in the Box® Ad for All-American Jack™ Combo

SAN DIEGO - (BUSINESS WIRE) - Brad Paisley has performed all over the world and is friends with some of the top entertainers and celebrities in music, television, movies and sports. Now the country music superstar finds himself with another top celebrity, Jack Box, in a TV commercial promoting the All-American Jack™ Combo at Jack in the Box® restaurants.

In the 30-second ad that debuts today, Jack salutes Paisley as an All-American while assaying the red, white and blue glory of his own All-American Jack burger, which features two 100% beef patties piled high with melting cheese, tomato, lettuce and pickles. For a limited time beginning July 5, Jack in the Box is offering the burger in an All-American Combo, along with a 20-oz. beverage and small order of fries, at participating locations for just $4.99, plus tax.

“This is the time of year when fireworks commemorate our nation’s independence, and symbols like bald eagles, Old Glory and the Statue of Liberty warm the hearts of Americans,” said Tracy Dunn, director of menu marketing and promotions for Jack in the Box Inc. “It’s the perfect time for Jack in the Box to re-introduce our All-American Jack burger. And who better than Jack and a country music superstar like Brad Paisley to help us promote the compelling value of our All-American Combo? Although the patriotic symbols of America have endured for generations, our All-American Combo will not. It’s a limited-time offer, so hurry in!”

[Note to media: The following markets are not offering the All-American Combo: Santa Barbara, Bakersfield, Salinas, Monterey and Indianapolis. The company’s online photo gallery includes a high-resolution photo of Jack and Brad Paisley on the set of the commercial shoot as well as a photo of the All-American Combo.]

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 20 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 600 restaurants in 42 states and the District of Columbia. For more information on Jack in the Box and Qdoba, including franchising opportunities, visit www.jackinthebox.com or www.qdoba.com.

Contact:

Jack in the Box Inc.

Brian Luscomb
(858) 571-2291
brian.luscomb@jackinthebox.com

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