[START]DALLAS – Last month Pizza Patrón ran ‘PIZZA POR FAVOR™,’ a campaign offering a free large pepperoni pizza to every customer that ordered in Spanish. The campaign stirred a firestorm of media attention and public reaction, resulting in lines of hundreds wrapped around each of the company’s locations. Today, the chain released statistics of the campaign’s results.
Andrew Gamm, Pizza Patrón’s brand director, reports that close to 80,000 pizzas were given away. This number was a combination of almost 50,000 actual pizzas given away during the event’s designated 3-hour period, plus nearly 30,000 coupons for free pizzas that were redeemed in the days following the event. The coupons were given out in instances of depleted supplies, as well as to people still in line after the promotional hours had concluded.
“Our plan was created to address a maximum of 30,000 pizzas, based on the capacity of our stores for any given three hour period,” said Gamm. “However, we underestimated the crowds and many franchisees kept giving out free pizzas after the event hours. As supplies depleted, coupons were given to those still in line to come back another day and redeem for a free pizza.”
The company’s bigger surprise was in the resulting sales records. Gamm says that over 25 percent of the chain’s stores broke all-time sales records the week before and the week of the promotional event.
“The campaign achieved its goal of solidifying our unique position in the marketplace and strengthening our relationship with the Hispanic community,” said Gamm. “We are very proud of our Latino brand focus and we remain unapologetic of our commitment to this community.”
Pizza Patrón is headquartered in Dallas with 104 locations in 7 states and more than 80 under development, the company locates in predominantly Hispanic neighborhoods. Franchise opportunities, offering a proven system for hard-working franchisee candidates, are available in prime Hispanic markets throughout the country. Pizza Patrón units require an all-in investment of $199,300 to $464,000 per store with a franchise fee of $20,000.
Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company’s PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the nation’s premier Latino pizza brand and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.
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