CHICAGO - (BUSINESS WIRE) - Hyatt Corporation today announced the launch of a new, innovative menu, “For Kids By Kids,” which provides more nutritious, fresh and interactive offerings for the three million children served annually in all full-service Hyatt hotels and resorts throughout the U.S., Canada and the Caribbean. The menu is grounded in Hyatt’s industry-leading philosophy Food. Thoughtfully Sourced. Carefully Served. – promoting healthy people, a healthy planet and healthy communities – and has been developed in association with the Partnership for a Healthier America (PHA). As part of the roll out, separate from its PHA commitment, Hyatt hotels will offer a three-course organic meal for children developed exclusively for the brand by renowned food pioneer and chef, Alice Waters.
With nearly one in three children diagnosed as overweight or obese in the United States1, Hyatt is leading the industry in making children’s health a priority and has worked to make the healthy choice the easy choice for guests. In addition to the new menu, kids also have the option of ordering a half portion off the regular menu at half the price.
Hyatt worked with Alice Waters, known for her culinary philosophy that maintains cooking should be based on the finest, freshest, seasonal ingredients that are produced sustainably and locally, to develop a full organic meal offering including a salad, chicken entrée and a dessert.
“All children deserve to eat real food – fresh, seasonal, organic, and delicious,” said Alice Waters. “I wanted to do a small, three course meal, within the context of Hyatt’s initiative, that could be sourced exclusively from organic farms across the country. Of course it’s about taste and ripeness and seasonality—but it’s bigger than that, too: it’s about supporting the people who are taking care of the land for our future generations.”
The “For Kids By Kids” menu was tasted, tested and approved by kids, including 11-year-old Haile Thomas, who is spearheading a campaign for healthy eating through her online cooking show, Kids Can Cook. Hyatt’s food and beverage team worked with Haile and her peers to ensure new menu offerings not only meet the brand’s standards for nutrition and quality, and are also fun. Through their research, Hyatt learned that kids today have a greater level of sophistication in their taste preferences, but also enjoy items with which they can interact. To that end, new menu offerings will present a creative way for kids to engage with their food, such as customizing their own pasta dish and “shaking” their own salad.
“We have made an industry-leading commitment to serving food and beverages that are good for our people, our planet and our communities. That is why we have transformed our children’s menu and looked to experts such as Alice Waters, to help guide our offerings,” said Susan Santiago, vice president of food and beverage, North America operations, Hyatt Hotels & Resorts. “The new menu is just one of the ways we will be looking to impact health and wellness of the children that stay with us. We hope that this critical step forward will change the way that our guests and the industry think about kids menus.”
“For Kids By Kids” further illustrates Hyatt’s commitment to Partnership for a Healthier America, which will hold Hyatt accountable for continuously improving the nutritional profile of food menus at full-service Hyatt properties across the U.S. over the next ten years. Through this commitment, Hyatt’s “For Kids By Kids” will offer fruits or vegetables as the default side item, make low-fat milk available with free refills, meet the most recent U.S. Dietary Guidelines for Americans, MyPlate and PHA’s standards and ensure food illustrations depict healthier options.
To add another layer of fun to mealtime, Hyatt will launch HyattFlavorJourney in September where kids and parents can learn more about “For Kids By Kids” and enjoy games and activities. Guests can use a QR code on their menu to link to the site.
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with proud heritage of making guests feel more than welcome. Thousands of members of the Hyatt family strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality. The Company's subsidiaries manage, franchise, own and develop hotels and resorts under the Hyatt®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Regency®, Hyatt Place® and Hyatt HouseTM brands. Hyatt House is changing its brand identity from Hyatt Summerfield Suites®. Hyatt Residential Group, Inc., a Hyatt Hotels Corporation subsidiary, develops, operates, markets or licenses Hyatt ResidencesTM and Hyatt Vacation Club®, which is changing its name to Hyatt Residence ClubTM. As of March 31, 2012, the Company's worldwide portfolio consisted of 488 properties in 45 countries. For more information, please visit www.hyatt.com.
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1Glickman, Dan, Shalala, Donna E., Leavitt, Mike, Veneman, Ann M., “Lots to Lose: How America’s Health and Obesity Crisis Threatens Our Economic Future.” Bipartisanpolicy.org. Bipartisan Policy Center, June 5, 2012.
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