Chevys Fresh Mex Introduces New Kids Menus, Fun Activities

National Restaurant Chain Brings Back Popular “Two Kids Eat Free” Promotion for Limited Time

July 18, 2012 // Franchising.com // UNION CITY, Calif. – Chevys Fresh Mex, a national border cantina-style Mexican restaurant chain, announced today the rollout of new kids menus featuring healthy, seasonal items that parents can feel good about and kids will crave. The menus, which debut on July 17, are compliant with the National Restaurant Association’s highly celebrated Kids LiveWellSM program.

The restaurant also announced that its popular Two Kids Eat Free promotion will return through the end of this month. Guests can receive two free under-12 kids meals with the purchase of one regular adult entrée.

“These exciting new menu and promotional offerings underscore our ongoing pledge to making dining out a healthy, fun activity for kids and their families,” said Carlos Franco, executive chef of Chevys Fresh Mex. “And in keeping with all Chevys fare, our entrees for kids incorporate exciting flavor profiles and only the freshest local ingredients.”

The National Restaurant Association’s Kids LiveWell program launched one year ago in collaboration with HealthyDining to help parents and children select healthful menu options when dining out. Restaurants like Chevys that participate in the voluntary program commit to offering healthful meal items for children, with a particular focus on increasing consumption of fruit and vegetables, lean protein, whole grains and low-fat dairy, and limiting unhealthy fats, sugars and sodium. Chevys has created several kids menu items that align with Kids LiveWell guidelines, including:

  • Chicken Fajita with carrots, celery sticks and apple wedges (water for beverage)
  • Soft Beef Taco (without cheese) with grilled veggies, and carrots and celery sticks (apple juice for beverage)
  • Soft Chicken Taco (with 1 tablespoon cheese), sweet corn tamalito, grilled veggies (pineapple juice for beverage)

In addition to making dining out healthier, Chevys also recently instituted new elements that make the restaurant experience more fun for kids, adding games like the Burrito Maze, Sabroso Mad Lib and Be the Artista; menu items such as Build Your Own Taco; and special dough balls for children to mold during the meal for the “dough ball wall of fame.”

Chevys Fresh Mex’s new kids menus and Two Kids Eat Free promotions are available in all 42 company locations.

For more information on Chevys Fresh Mex and its commitment to fresh, visit www.chevys.com.

About Chevys Fresh Mex

Founded in 1986 in Alameda, Calif., Chevys Fresh Mex sets the standard for “fresh” and fun with made-from-scratch recipes served up in a border cantina atmosphere that transports guests to the “Chevys State of Mind” – an escape from the daily grind of every kind. Chevys’ lunch, dinner and cantina menus feature bold flavors starting with the freshest, most high-quality ingredients, hand-crafted from scratch recipes, and blessed by the almighty sweet and smoky mesquite grill to achieve true sensory nirvana. Accented with Fresh Fruit Margaritas and infused with a little mojo, Chevys promises a restoration of spirit when guests most need the fix. Headquartered in Union City, Calif., Chevys Fresh Mex is owned by Real Mex Restaurants and operates 42 corporate and 18 franchised restaurants from coast to coast. For more information and a full list of locations, visit www.chevys.com.

Contact:

Jeannie Horner
Allison+Partners for Chevys Fresh Mex
619-533-7977
chevys@allisonpr.com

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