Cultural Shift in America Fuels Pizza Patrón Expansion
One-third of the nation’s population 19 years old and younger is expected to be Latino by 2015
DALLAS – July 18, 2012 – In 2010, the Census Bureau reported that for every nine births among Hispanics there was one death, compared to a roughly one-to-one ratio among whites. Experts have predicted that today’s young and expanding Hispanic population is a precursor of what mainstream America will look like tomorrow. With this continuing cultural shift, Pizza Patrón projects a doubling of its store count over the next three years.
“Mainstream culture in America is changing due to Hispanic growth and influence,” said Victor Vazquez, Pizza Patrón franchising manager. “We feel fortunate to be the leading Hispanic pizza brand, and we are very proud of our brand focus. We will continue to use our platform to empower the Latino voice in the U.S. and to fuel our company’s expansion.”
Pizza Patrón has promoted the relevancy of Latinos in America with cultural concepts such as ‘Pizza Por Pesos’ and recently ‘Pizza Por Favor.’ The chain has prime development opportunities available in small and large markets throughout the U.S. as well as international development opportunities in Mexico, Central and South America, Vazquez says.
“There is a very specific candidate that we look for as a franchise partner,” Vazquez said. “First and foremost, we look for someone that is committed to serving the Hispanic community – someone with a passion to be a positive force of change in the local community around each store.”
The chain also looks for single-unit owners that have experience in the restaurant business and who live, or plan to live, in the community they will serve. Multi-unit developers must have restaurant development or operational experience, and operate existing businesses in or live in the market they wish to develop.
Pizza Patrón is headquartered in Dallas with 104 locations in 7 states and more than 80 under development, the company locates in predominantly Hispanic neighborhoods. Franchise opportunities, offering a proven system for hard-working franchisee candidates, are available in prime Hispanic markets throughout the country. Pizza Patrón units require an all-in investment of $199,300 to $464,000 per store with a franchise fee of $20,000.
About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company’s PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the nation’s premier Latino pizza brand and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.
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