TGA Premier Youth Tennis Franchise Brings School Based Tennis Programs to Beach Cities

Newly formed initiative in partnership with the USTA grows the sport and enriches the lives of children.

July 23, 2012 // Franchising.com // Beach Cities, CA – Earlier this year TGA Premier Youth Tennis (TGA) announced its new youth sports franchise initiative and already the company is creating business ownership opportunities and jobs from coast to coast while impacting youth and growing the sport of tennis.

One of those new franchises was acquired in Beach Cities, CA, by Michelle Rockholt.

Rockholt, who has operated a TGA Premier Junior Golf franchise since last year, recognized the opportunity to grow her business and impact even more children by adding tennis to her school-based curriculums.

“Michelle’s passion for youth and sports combined with her business experience with TGA is a wonderful recipe for success. Every year Michelle impacts more students in her community, and adding tennis to her business will open doors for her to enrich the lives of students while growing the sport of tennis,” says Joshua Jacobs, chief executive officer of TGA.

Building on its development of the only national after-school junior golf program in the country, TGA took its school based business model and enhanced it with a proprietary USTA / TGA tennis enrichment curriculum. The tennis curriculum will enrich students’ lives through physical fitness, health and nutrition, education and character building.

TGA Premier Youth Tennis of Beach Cities will introduce children to tennis at elementary and middle schools, child care centers, and community organizations through a multi-level teaching program. It will then transition them to camps and clinics at local tennis facilities and USTA leagues and tournaments.

Rockholt has resided in the South Bay area for more than 20 years. She began her career with TGA in 2007 as an instructor and quickly moved into the corporate office as the director of the Los Angeles territory. Soon after, she decided to acquire her own territory and make the TGA operation a family business and brought in her three children to work as coaches and instructors.

In 2011, Rockholt received the TGA Enhance Award for her work in the local community. She partnered with area foundations to develop summer camp scholarship programs for students whose families were in need. She also worked with local governments and area businesses to create additional opportunities for after-school enrichment.

“Adding a TGA tennis franchise has been a wonderful opportunity to impact even more elementary and middle school youth. The feedback we are getting from students, school administrators, parents and the community has been overwhelmingly positive,” Rockholt says.

“The transition into running tennis programs has been seamless. With our already established golf programs, schools were very receptive in adding tennis to the after-school enrichment programs. Both programs offer similar life skills and character development lessons. We are very excited to add an affordable and convenient option for families to introduce their children to two popular sports.”

Rockholt’s TGA tennis franchise, in partnership with the USTA, will operate after-school programs in area schools this fall. More schools will come online throughout the school year. Together, her tennis and golf programs will impact thousands of students in 2012.

“Working with USTA members to implement its popular ’10 and Under Tennis’ initiative has proved to be vital as they have guided us through our transition into tennis,” explains Rockholt. “The USTA has also provided training for our instructors, assistance in developing our curriculum and has eased us into the tennis industry.”

TGA’s sports franchises, which operate the leading school and community-based youth golf and tennis programs in the U.S., are geared toward entrepreneurial, motivated self-starters who are passionate about the sport, their community and enjoy working with children. Each franchise offers not only business ownership and job opportunities in the industry, but also a unique way to grow the sport.

About TGA Premier Youth Tennis (TGA)

TGA Premier Youth Tennis (TGA) is a youth development program executed through a franchise opportunity for self-starters who have a passion for children to provide them entry into youth sports, education and the tennis industry. TGA introduces youth to tennis at elementary and middle schools, child care centers, and community based organizations through a multi-level enrichment program before transitioning them to tennis facilities and USTA initiatives nationwide. TGA is a national partner with the United States Tennis Association, a national supporting organization of the Afterschool Alliance and Lights on Afterschool and is a corporate advocate and national partner of the President’s Challenge on Physical Fitness, as well as the National Council of Youth Sports.

For more information on TGA, visit www.playtga.com or follow @tgayouthtennis on Twitter.

Media Contacts:

TGA Premier Junior Golf and Tennis
Beach Cities
Michelle Rockholt
Territory Director
310-347-7342
michelle@playtga.com
www.playtga.com

TGA-Premier Junior Golf and Tennis
Kevin Frisch
Public Relations
(989) 614-0241
kevin@playtga.com

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