Eye Level Replaces E.nopi as Brand Identity for Supplementary Education Center Franchises
Company Wide Name Change Roll Out Begins Next Month
July 24, 2012 // Franchising.com // RIDGEFIELD PARK, N.J. – On Thursday, July 19, Daekyo America unveiled the new name and logo of its supplemental education subsidiary to more than 100 entrepreneurs attending the company’s facility grand opening of the Eye Level Hub. Formerly E.nopi, the company has adopted Eye Level as the name and brand of its 158 franchise learning centers in the United States and more than 780 worldwide.
An exact English translation of the subsidiary’s Korean name, Daekyo America CEO Ho Jun Kang believes Eye Level speaks to the organization’s core philosophy of educating each child at his or her individual learning level and pace.
“For more than three decades, we have built our business on the idea that children must be taught in a manner that honors where they are developmentally as an individual, not based on what grade they are in or their age,” explained Kang. “By mirroring this philosophy in our company’s new name, parents looking for tailored learning support that fosters critical thinking skills will better recognize the benefits and value Eye Level provides.”
The July 20 event was the first opportunity for the company’s franchisees to learn more about the rebranding and discuss support services to be provided by Daekyo America to aid its franchisees in making the transition to the new name. That support will include funding for primary, permanent and temporary signage at each location, marketing assistance and rebranded marketing materials.
“Our job is to make sure our franchisees are provided the support needed to ensure a smooth transition and that they have the tools they need to present and promote the Eye Level brand,” said Kang.
Eye Level was founded on the principal of fostering self-directed learning through individualized academic coaching at the pace and level needed by the child. The Eye Level concept is distinguished in the supplemental academic support market due to its individualized academic coaching and fostering of critical thinking among its students.
For more information about Eye Level, or to inquire about franchising opportunities, please visit www.enopi.com or call (201) 498-1212.
About Eye Level
Eye Level, a supplemental education and enrichment program, offers a teaching philosophy and education method where self-directed learning, individualized academic coaching, and critical thinking are at the core of helping children improve and excel in their academic pursuits. Eye Level has more than 150 centers in the U.S., and more than 780 additional locations throughout the world. Eye Level is a wholly-owned subsidiary of Daekyo Co., founded by Youngjoong Kang, who also acts as the Chairman of Daekyo’s Board of Directors.